ADM Releases 2022 Alternative Protein Outlook
ADM has unveiled its alternative protein outlook, forecasting growth to $125 billion by 2030. The company identifies seven emerging trends shaping this market, including the rise of novel protein sources, fermentation-as-a-service, and kid-friendly product formats. Innovations in plant-based products are expected to meet consumer demand for health-forward options. With over 60 global innovation centers, ADM is uniquely positioned to support brands in capitalizing on these opportunities, ensuring a sustainable food supply chain for the future.
- Alternative protein market projected to reach $125 billion by 2030.
- Introduction of innovative protein sources enhances market potential.
- Investment in fermentation-as-a-service expands service offerings.
- New kid-friendly formats cater to a growing flexitarian consumer base.
- Strong positioning with 60+ global innovation centers to support market trends.
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Global nutrition leader reveals seven emerging trends shaping the alternative protein market
The protein outlook is a deeper dive into one of the seven top consumer trends identified by the company for 2022. The findings, based on research from the company’s proprietary Outside VoiceSM consumer insights platform, reveal what’s next for protein alternatives, which are expected to climb to a staggering
New products will be heavily influenced by the seven emerging trends highlighted below, including the continued development of new protein sources, the introduction of varying product formats and a redoubled commitment to sustainable practices, from ingredient sourcing to packaging and distribution.
1. Novel protein sources, from cell-based, to fungi and air - Imagine eating a burger produced from elements found in the air, or a slice of cheese made from fungi with origins in a national park. Brands are exploring a wide range of innovative protein sources to supplement the industry’s continued focus on pea and soy. Cell-based solutions made from cultivated animal cells are on their way to becoming increasingly mainstream as industry leaders such as Future Meat Technologies are developing more efficient processes for manufacturing meat products at scale. Beyond cell-based options, a number of new and existing players in the space are exploring novel protein sources coming from air particles, volcanic ash, seaweed, insects, and more.
2. Fermentation-as-a-service - There’s been growing interest in microbial fermentation as a novel method for developing alternative protein products. Global players, like
3. Next-generation, plant-based, whole-muscle solutions – Whole-muscle, plant-based solutions, such as chicken breast alternatives, are becoming increasingly available to consumers in markets all over the world. These solutions will continue to evolve as brands seek out novel ways to reproduce the texturization of animal-based whole-muscle cuts, from T-bone steaks to shellfish. It won’t be long before families are carving whole-muscle plant-based turkeys over the holidays.
4. Innovation and transparency from seed to fork – As concerns about climate change continue to grow, consumers are increasingly demanding greater sustainability in existing food systems. This has led many to seek out brands and products that can provide the plant-based solutions they crave in a way that’s environmentally and ethically sound. Seed-to-fork initiatives, as an example, leverage cutting-edge technology to improve seed breeding, and lessen the cost, time and environmental impact associated with creating consumer-ready protein sources. Active across the entire value chain,
5. Moving toward price parity of cultivated meat products – Companies like Future Meat Technologies are helping power a move toward more price parity of cell-based solutions with more traditional alternatives. In December, the company announced that it is now producing cultivated chicken breast for just
6. Kid-friendly product formats – Plant-based chicken nuggets are just the beginning. New products featuring kid-friendly flavors, colors and formats (think fun, familiar and easy to eat and drink) are becoming a focus for brands looking to appeal to flexitarian parents and kids across varying life stages and ages, from yogurt to pizza and mac-and-cheese. In fact, ADM’s Outside VoiceSM research indicates that the largest cohort of flexitarian consumers are parents who are looking for mealtime solutions that delight and nourish all family members.
7. Plant-based versions of traditional, authentic cuisines – To meet the growing global demand for traditional dishes, brands are exploring solutions that can provide the regional specificity and appeal that today’s consumers desire, from plant-based shawarma to schnitzel and shrimp dumplings. Through new products featuring an assortment of globalized flavors, textures and product formats, brands are aiming to deliver an array of tasty, satiating comfort food analogues.
Each of these emerging trends will have an impact on the plant-based marketplace in the years ahead. With more than 60 innovation centers based around the world,
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