Adobe Unveils Powerful New Innovations in Illustrator and Photoshop Unlocking New Design Possibilities for Creative Pros
Adobe has unveiled new innovations in Illustrator and Photoshop, aimed at accelerating creative workflows and empowering designers. Key features include:
1. Illustrator: Generative Shape Fill, Dimension Tool, Mockup, Text to Pattern, and Contextual Taskbar.
2. Photoshop: Selection Brush Tool, Generate Image, Adjustment Brush Tool, and workflow enhancements.
These tools, powered by Adobe Firefly AI, are designed to save time, increase productivity, and allow creators to focus on the creative aspects of their work. Adobe emphasizes its commitment to creator-friendly AI, respecting creators' rights and developing technology that supports the creative community.
Adobe ha presentato nuove innovazioni in Illustrator e Photoshop, con l'obiettivo di accelerare i flussi di lavoro creativi e potenziare i designer. Le caratteristiche principali includono:
1. Illustrator: Riempimento di forme generativo, Strumento Dimensione, Mockup, Testo in Pattern e Barra delle attività contestuale.
2. Photoshop: Strumento Pennello di selezione, Genera immagine, Strumento Pennello di regolazione e miglioramenti del flusso di lavoro.
Questi strumenti, alimentati da Adobe Firefly AI, sono progettati per risparmiare tempo, aumentare la produttività e permettere ai creatori di concentrarsi sugli aspetti creativi del loro lavoro. Adobe sottolinea il suo impegno verso un'IA amica dei creatori, rispettando i diritti degli stessi e sviluppando tecnologie che supportano la comunità creativa.
Adobe ha presentado nuevas innovaciones en Illustrator y Photoshop, destinadas a acelerar los flujos de trabajo creativos y empoderar a los diseñadores. Las características clave incluyen:
1. Illustrator: Relleno de forma generativa, Herramienta de dimensión, Mockup, Texto a patrón y barra de tareas contextual.
2. Photoshop: Herramienta de selección con pincel, Generar imagen, Herramienta de pincel de ajuste y mejoras en el flujo de trabajo.
Estas herramientas, impulsadas por Adobe Firefly AI, están diseñadas para ahorrar tiempo, aumentar la productividad y permitir a los creadores concentrarse en los aspectos creativos de su trabajo. Adobe enfatiza su compromiso con una IA amigable para los creadores, respetando los derechos de los creadores y desarrollando tecnología que apoya a la comunidad creativa.
어도비(Adobe)가 일러스트레이터(Illustrator)와 포토샵(Photoshop)의 새로운 혁신을 공개했습니다. 이는 창의적인 작업 흐름을 가속화하고 디자이너를 Empower하기 위한 것입니다. 주요 기능은 다음과 같습니다:
1. 일러스트레이터: 생성적 형태 채우기, 차원 도구, 목업, 텍스트 패턴 변환, 컨텍스트 작업바.
2. 포토샵: 선택 브러시 도구, 이미지 생성, 조정 브러시 도구, 작업 흐름 강화.
이 도구들은 어도비 파이어플라이 AI(Adobe Firefly AI)에 의해 구동되며 시간을 절약하고 생산성을 높이며 창작자가 작업의 창의적 측면에 집중할 수 있도록 설계되었습니다. 어도비는 창작자 친화적인 AI에 대한 약속과 함께 창작자의 권리를 존중하고 창작 커뮤니티를 지원하는 기술 개발에 힘쓰고 있습니다.
Adobe a dévoilé de nouvelles innovations dans Illustrator et Photoshop, visant à accélérer les flux de travail créatifs et à autonomiser les designers. Les fonctionnalités clés incluent :
1. Illustrator : Remplissage de forme génératif, Outil Dimension, Mockup, Texte en motif et barre d'outils contextuelle.
2. Photoshop : Outil Pinceau de sélection, Générer une image, Outil Pinceau de réglage et améliorations des flux de travail.
Ces outils, alimentés par Adobe Firefly AI, sont conçus pour gagner du temps, augmenter la productivité et permettre aux créateurs de se concentrer sur les aspects créatifs de leur travail. Adobe souligne son engagement envers une IA favorable aux créateurs, en respectant les droits de ceux-ci et en développant des technologies qui soutiennent la communauté créative.
Adobe hat neue Innovationen in Illustrator und Photoshop vorgestellt, die darauf abzielen, kreative Arbeitsabläufe zu beschleunigen und Designer zu empowern. Zu den wichtigsten Funktionen gehören:
1. Illustrator: Generative Formfüllung, Dimensionswerkzeug, Mockup, Text zu Muster und kontextbezogene Taskleiste.
2. Photoshop: Auswahlpinsel-Werkzeug, Bild generieren, Anpassungsbürste und Verbesserungen im Arbeitsablauf.
Diese Werkzeuge, die von Adobe Firefly AI unterstützt werden, sind darauf ausgelegt, Zeit zu sparen, die Produktivität zu steigern und es den Kreativen zu ermöglichen, sich auf die kreativen Aspekte ihrer Arbeit zu konzentrieren. Adobe betont sein Engagement für KI, die freundlich zu Kreativen ist, respektiert deren Rechte und entwickelt Technologien, die die kreative Gemeinschaft unterstützen.
- Introduction of AI-powered tools like Generative Shape Fill and Generate Image to accelerate creative workflows
- New features in Illustrator and Photoshop aimed at increasing productivity and saving time for designers
- Integration of Adobe Firefly AI to enhance creative capabilities while maintaining a creator-friendly approach
- Commitment to respecting creators' rights and developing AI in accordance with ethical principles
- None.
Adobe's latest updates to Illustrator and Photoshop are a significant technological advancement in the design software field. By integrating AI-driven tools such as the Generative Shape Fill and the Generative Image features, Adobe is providing designers with capabilities that can drastically reduce the time spent on repetitive tasks. The new AI tools enable more nuanced and detailed designs, which previously required significant manual input. This not only enhances productivity but also allows for a higher degree of creative freedom.
From a tech perspective, these innovations highlight Adobe's commitment to leveraging AI to improve user experience. The integration of AI via Adobe Firefly demonstrates the company's strategic direction towards incorporating advanced machine learning models that are trained on licensed and ethically sourced content. This counters any potential ethical concerns around AI usage and sets a precedent for responsible tech advancements.
For investors, Adobe's new releases signal a strong commitment to maintaining its competitive edge in the creative software market. These innovative features cater to a broad spectrum of design professionals and can potentially attract new users while retaining existing ones. The inclusion of advanced AI tools enhances the value proposition of Adobe's Creative Cloud subscriptions, making them more appealing amid growing competition from other tech giants.
From a market perspective, this launch is likely to positively impact Adobe's revenue streams as users are more inclined to invest in tools that significantly enhance their productivity. Moreover, these updates can lead to higher user satisfaction and, consequently, lower churn rates. Investors should view this as a strategic move to solidify Adobe's market position and drive sustained growth.
The introduction of these advanced features in Illustrator and Photoshop can be financially beneficial for Adobe. Enhanced productivity and new creative possibilities can encourage more professionals to subscribe to Adobe's services. This is particularly important as Adobe operates on a subscription-based revenue model, where continuous innovation is key to maintaining and growing its subscriber base.
From a financial viewpoint, the AI-powered enhancements could lead to increased user engagement and higher subscription retention rates. This, in turn, can boost Adobe's recurring revenue. Additionally, the ethical stance on AI usage can enhance Adobe's brand reputation, potentially translating into stock price appreciation. Investors should appreciate these updates as they align with long-term financial stability and growth for the company.
- Latest Illustrator and Photoshop releases accelerate creative workflows, save pros time and empower designers to realize their visions faster
- New Firefly-enabled features like Generative Shape Fill in Illustrator along with the Dimension Tool, Mockup, Text to Pattern, the Contextual Taskbar and performance enhancement tools accelerate productivity and free up time so creative pros can dive deeper into the parts of their work they love
- Photoshop introduces all-new Selection Brush Tool and the general availability of Generate Image, Adjustment Brush Tool and other workflow enhancements empowering creators to make complex edits and unique designs
To accelerate creative workflows, Illustrator is introducing new tools including all-new Generative Shape Fill (beta) to empower designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Generative Shape Fill is powered by the latest Firefly Vector Model (beta) which is designed to support creators with additional speed, power and precision. Additional innovations in Illustrator including the Dimension Tool, Mockup (beta), Contextual Taskbar, Retype, enhanced selection tools, Text to Pattern (beta), Style Reference and more workflow enhancements speed up tedious tasks and save designers time so they can dive deeper into the parts of their work they love.
Photoshop is introducing intuitive features to accelerate core creative workflows and streamline repetitive tasks with the Selection Brush Tool, Adjustment Brush Tool and enhancements to the Type Tool and Contextual Taskbar. These tools unlock new levels of productivity, precision and control when selecting, compositing, adjusting images and working with type. Photoshop is also introducing new ways to ideate and create with Generate Image, powered by Adobe Firefly Image 3 Model.
“The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximize productivity and accelerate workflows across ideation, design and production,” said Ashley Still, senior vice president, digital media at Adobe. “Adobe’s new innovations in Illustrator and Photoshop are built directly into designers’ existing workflows, offering new ways to create and helping them to work faster and focus on what they do best - drawing, designing and bringing their creative visions to life.”
Productivity and Precision for Designers Across Disciplines
Whether you’re a designer who works in graphic design for a client, a fashion designer, an interior designer or professional creative who loves to illustrate, this release speeds up tedious workflows so designers can be more productive – and have fun – ideating and iterating concepts. The tools help across all design workflows from creating variations of advertising and marketing graphics to digital drawings and illustrations, adding patterns to fashion silhouettes, inspiration and mood boarding. Designers can test product packaging spanning multiple pattern and design options, explore ads in different seasonal variations and produce their designs across product mockups in countless combinations.
With AI as a creative assistant, Adobe Firefly powers breakthrough generative AI innovations in Photoshop and Illustrator:
- All-new Generative Shape Fill in Illustrator empowers designers to quickly add detailed vectors to shapes in designer’s own unique style for concept ideation or more detail in existing artwork and designs.
- Enhanced Text to Pattern in Illustrator speeds up the creative process, empowering designers to ideate, create and scale customized vector patterns across design projects using simple text prompts.
- Style Reference in Illustrator helps designers quickly edit and scale vector graphic creations, including subjects, scenes and icons, in their own unique style.
- Generate Image in Photoshop removes the blank page by jumpstarting ideation and creation with new levels of creative control directly in Photoshop, powered by Adobe Firefly Image 3 Model.
- Enhance Detail in Generative Fill in Photoshop delivers greater sharpness and detail in large size image formats.
To help designers be more productive and have more time to be creative, the following innovations accelerate creative workflows in Illustrator and Photoshop:
- Mockup in Illustrator delivers the ability to easily create high-quality visual prototypes of art on objects like product packaging, apparel and more by automatically adjusting the art to fit the curves and edges of the real-life object.
- Dimension tool in Illustrator helps designers easily plot precise sizing to projects in a few clicks for packaging design, architectural drawings, fashion patterns and more.
- Retype in Illustrator helps designers conveniently convert static text to live, editable text and identify the perfect font for projects.
- Enhanced selection capabilities in Illustrator including the new Enclosed Rectangular Marquee Selection helps designers select objects more precisely and with more precision, which is especially useful in intricate and crowded designs.
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Enhanced Pan and Zoom capabilities in Illustrator deliver faster and smoother performance so designers can navigate highly complex documents with speed and ease – up to 10 times faster with scalability from
3.13% to 64,000% . - Contextual Taskbar speeds up workflows with a menu that presents relevant next steps in user’s design process.
- Selection Brush Tool in Photoshop makes selecting, compositing and applying filters intuitive.
- Adjustment Brush in Photoshop enables users to easily apply non-destructive adjustments to specific portions of images.
- In Photoshop, enhancements to the Type Tool delivers faster and less-manual ways of creating bulleted and numbered lists and improvements in the Contextual Taskbar introduce popular settings for working with shapes and rotating objects.
Commitment to Creator Friendly AI
Adobe is determined to be a trusted partner for creators in the era ahead and integrating technology into our tools in a way that is respectful and supportive of the creative community. We’re committed to taking a creator-friendly approach and developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility and transparency. This includes:
- Respecting creators’ rights and never training on customer content.
- Delivering AI technology in a way that supports the creative community with Adobe Firefly which provides high-quality, creator-centric generative AI models that are designed to be safe for commercial use, trained on licensed content, such as Adobe Stock, and public domain content.
- Building Firefly for direct integration into existing workflows the creative community can benefit from every day, including in Photoshop, Adobe Express, Illustrator, Substance 3D and InDesign, in order to maximize productivity to have more time to spend being creative.
- Continuing to innovate ways to protect our customers through efforts including Content Credentials with attribution for creators and provenance of content.
Availability
The latest Firefly Vector Model (beta) is now available in Adobe Illustrator powering Generative Shape Fill (beta), Text to Pattern (beta) and Style Reference. Additional innovations including Mockup (beta), Dimension Tool, Retype, Enhanced Pan and Zoom and Contextual Taskbar are also available today in the Illustrator app. More details here.
The Selection Brush Tool, Adjustment Brush Tool, Generate Image and more are all generally available in the Photoshop desktop app and web app today.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723964657/en/
PR Contact
Erin Di Leva
Adobe
edileva@adobe.com
Source: Adobe
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