Adobe Previews Its Upcoming Firefly Video Model

Rhea-AI Summary

Adobe has previewed its upcoming Firefly Video Model, expanding its family of generative AI models. This new model, designed to be commercially safe, will be integrated across Creative Cloud, Experience Cloud, and Adobe Express workflows. Key features include:

1. Text to Video and Image to Video capabilities on Firefly.Adobe.com
2. Generative Extend in Premiere Pro
3. Fine-grained controls like camera angle and motion
4. Ability to generate B-Roll and fill timeline gaps

The Firefly Video Model aims to empower film editors and video professionals, enhancing creative control and efficiency in video editing. Adobe Firefly has already generated over 12 billion images globally. These new features are expected to be available later this year.

Positive

• Expansion of Adobe's generative AI capabilities into video editing
• Integration across multiple Adobe platforms (Creative Cloud, Experience Cloud, Adobe Express)
• Designed to be commercially safe for professional use
• Potential to streamline video editing workflows and enhance creative possibilities
• Adobe Firefly has already generated over 12 billion images globally, indicating strong user adoption

Negative

• None.

Market Research Analyst

Adobe's preview of its Firefly Video Model represents a significant advancement in AI-driven video creation. This development could potentially disrupt the video production industry, offering new tools for content creators and marketers. The integration across Adobe's product suite suggests a strategic move to enhance its competitive position in the creative software market.

From an investor's perspective, this innovation could drive revenue growth by attracting new users and encouraging existing customers to upgrade. The 12 billion images generated to date using Firefly indicates strong user adoption, which could translate to the video model. However, investors should monitor how this impacts Adobe's research and development costs and whether it can maintain its pricing power in an increasingly AI-competitive landscape.

Tech Expert

Adobe's Firefly Video Model represents a leap forward in AI-powered video editing. The ability to generate video from text or images, coupled with fine-grained controls, could revolutionize video production workflows. This technology has the potential to significantly reduce production time and costs, especially for B-roll and filler content.

However, the true test will be in the quality and versatility of the generated content. If successful, this could democratize high-quality video production, potentially disrupting traditional video creation processes. The emphasis on commercial safety and proper content training is crucial, addressing potential copyright and ethical concerns that often surround AI-generated content.

Financial Analyst

Adobe's expansion into AI-powered video creation with the Firefly Video Model could have positive implications for its financial performance. By integrating this technology across its product suite, Adobe is likely to enhance user engagement and potentially increase subscription revenue. The company's position as a leader in creative software could be further solidified, potentially leading to market share gains.

Investors should watch for impacts on Adobe's profit margins, as AI development can be costly. However, if the technology proves popular, it could drive higher-margin subscription growth in the Creative Cloud and Experience Cloud segments. The commercial safety aspect of Firefly could also be a key differentiator in the competitive AI landscape, potentially justifying premium pricing.

• The all-new Adobe Firefly Video Model will extend Adobe’s family of foundational generative AI models for imaging, design and vector creation
• Designed to be commercially safe, the Firefly Video Model will be integrated across Creative Cloud, Experience Cloud and Adobe Express workflows, enriching the ability to tell beautiful and compelling stories
• New Text to Video and Image to Video capabilities, along with Generative Extend in Premiere Pro, will be available later this year to enhance the workflows video editors know and love

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq: ADBE) previewed advancements to its generative AI video capabilities, powered by the Adobe Firefly Video Model. First previewed earlier this year, Adobe’s upcoming video capabilities are designed to empower film editors and video professionals with tools to help inspire their creative vision, fill gaps in their timeline and add new elements to existing footage. The Firefly Video Model will extend Adobe’s family of generative AI models, which already includes an Image Model, Vector Model and Design Model, making Firefly the most comprehensive model offering for creative teams. To date, Adobe Firefly has been used to generate over 12 billion images globally.

Available later this year, new Firefly-powered Text to Video and Image to Video capabilities will be available on Firefly.Adobe.com, and Generative Extend will be embedded directly into Premiere Pro, an industry-leading video editor. Text to Video capabilities include generating video from text prompts, accessing a wide variety of camera controls such as angle, motion and zoom to finetune videos and referencing images to generate B-Roll that seamlessly fills gaps in your timeline. Image to Video capabilities include bringing still shots or illustrations to life by transforming them into stunning live action clips.

“Building upon our foundational Firefly models for imaging, design and vector creation, our Firefly foundation video model is designed to help the professional video community unlock new possibilities, streamline workflows and support their creative ideation,” said Ashley Still, senior vice president, Creative Product Group at Adobe. “We are excited to bring new levels of creative control and efficiency to video editing with Firefly-powered Generative Extend in Premiere Pro.”

The Firefly Video Model will support a broad variety of use cases, designed to help video professionals get the perfect clip. For instance, potential uses could include leveraging fine-grained controls like camera angle and camera motion to produce compelling animations, effects and more; generating an insert into a key video shot with camera motion; pairing video with professionally captured footage to tell stories faster.

As with all Adobe Firefly generative AI models – from Adobe Firefly Image 3 Model to Adobe Firefly Vector Model and Adobe Firefly Design Model – editors can create with confidence knowing the Firefly Video Model is designed to be commercially safe and is only trained on content we have permission to use – never on Adobe customer content.

To be notified when the Firefly Video Model is available in beta, join the waitlist here.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Source: Adobe

View source version on businesswire.com: https://www.businesswire.com/news/home/20240911277120/en/

PR Contact

Frankie Tobin

Adobe

ftobin@adobe.com

Source: Adobe

FAQ

What new features will the Adobe Firefly Video Model include?

The Adobe Firefly Video Model (ADBE) will include Text to Video and Image to Video capabilities on Firefly.Adobe.com, and Generative Extend in Premiere Pro. It will offer fine-grained controls like camera angle and motion, and the ability to generate B-Roll and fill timeline gaps.

When will the new Adobe Firefly Video Model features be available?

Adobe (ADBE) has announced that the new Firefly Video Model features, including Text to Video, Image to Video, and Generative Extend in Premiere Pro, will be available later this year.

How many images has Adobe Firefly generated globally?

According to the press release, Adobe Firefly (ADBE) has been used to generate over 12 billion images globally to date.

Is the Adobe Firefly Video Model designed to be commercially safe?

Yes, Adobe (ADBE) states that the Firefly Video Model is designed to be commercially safe. It is only trained on content that Adobe has permission to use and never on Adobe customer content.