Adobe Previews Its Upcoming Firefly Video Model
Adobe has previewed its upcoming Firefly Video Model, expanding its family of generative AI models. This new model, designed to be commercially safe, will be integrated across Creative Cloud, Experience Cloud, and Adobe Express workflows. Key features include:
1. Text to Video and Image to Video capabilities on Firefly.Adobe.com
2. Generative Extend in Premiere Pro
3. Fine-grained controls like camera angle and motion
4. Ability to generate B-Roll and fill timeline gaps
The Firefly Video Model aims to empower film editors and video professionals, enhancing creative control and efficiency in video editing. Adobe Firefly has already generated over 12 billion images globally. These new features are expected to be available later this year.
Adobe ha presentato in anteprima il suo prossimo Firefly Video Model, ampliando la sua famiglia di modelli di intelligenza artificiale generativa. Questo nuovo modello, progettato per essere commercialmente sicuro, sarà integrato nei flussi di lavoro di Creative Cloud, Experience Cloud e Adobe Express. Le caratteristiche principali includono:
1. Funzionalità di Testo in Video e Immagine in Video su Firefly.Adobe.com
2. Generative Extend in Premiere Pro
3. Controlli dettagliati come angolo di ripresa e movimento
4. Capacità di generare B-Roll e riempire le lacune sulla timeline
Il Firefly Video Model mira a potenziare i montatori e i professionisti del video, migliorando il controllo creativo e l'efficienza nel montaggio video. Adobe Firefly ha già generato oltre 12 miliardi di immagini a livello globale. Queste nuove funzionalità saranno disponibili più tardi quest'anno.
Adobe ha presentado un avance de su próximo Firefly Video Model, expandiendo su familia de modelos de IA generativa. Este nuevo modelo, diseñado para ser comercialmente seguro, se integrará en los flujos de trabajo de Creative Cloud, Experience Cloud y Adobe Express. Las características clave incluyen:
1. Capacidades de Texto a Video y Imagen a Video en Firefly.Adobe.com
2. Generative Extend en Premiere Pro
3. Controles detallados como el ángulo de la cámara y el movimiento
4. Capacidad de generar B-Roll y llenar los vacíos en la línea de tiempo
El Firefly Video Model tiene como objetivo empoderar a los editores de cine y a los profesionales de video, mejorando el control creativo y la eficiencia en la edición de video. Adobe Firefly ya ha generado más de 12 mil millones de imágenes a nivel global. Se espera que estas nuevas características estén disponibles más adelante este año.
Adobe는 차기 Firefly Video Model을 미리 공개하며 생성형 AI 모델의 가족을 확장했습니다. 이 새로운 모델은 상업적으로 안전한 디자인으로 Creative Cloud, Experience Cloud 및 Adobe Express의 작업 흐름에 통합될 예정입니다. 주요 기능은 다음과 같습니다:
1. Firefly.Adobe.com에서의 텍스트-비디오 및 이미지-비디오 기능
2. Premiere Pro의 Generative Extend
3. 카메라 각도와 움직임과 같은 세부 제어
4. B-Roll 생성 및 타임라인의 빈틈을 채우는 기능
Firefly Video Model은 영화 편집자와 비디오 전문가에게 권한을 부여하고 비디오 편집에서 창의적인 제어 및 효율성을 향상시키는 것을 목표로 합니다. Adobe Firefly는 이미 전 세계적으로 120억 개 이상의 이미지를 생성했습니다. 이 새로운 기능들은 올해 말에 사용할 수 있을 것으로 예상됩니다.
Adobe a prévisualisé son prochain Firefly Video Model, élargissant ainsi sa famille de modèles d'IA générative. Ce nouveau modèle, conçu pour être commercialement sûr, sera intégré dans les flux de travail de Creative Cloud, Experience Cloud et Adobe Express. Les principales caractéristiques incluent :
1. Capacités de Texte en Vidéo et Image en Vidéo sur Firefly.Adobe.com
2. Generative Extend dans Premiere Pro
3. Contrôles détaillés tels que l'angle de la caméra et le mouvement
4. Capacité de générer des B-Roll et de combler les lacunes de la timeline
Le Firefly Video Model vise à autonomiser les monteurs de films et les professionnels de la vidéo, améliorant ainsi le contrôle créatif et l'efficacité dans le montage vidéo. Adobe Firefly a déjà généré plus de 12 milliards d'images dans le monde. Ces nouvelles fonctionnalités devraient être disponibles plus tard cette année.
Adobe hat sein bevorstehendes Firefly Video Model vorgestellt und erweitert damit seine Familie generativer KI-Modelle. Dieses neue Modell, das kommerziell sicher gestaltet ist, wird in die Arbeitsabläufe von Creative Cloud, Experience Cloud und Adobe Express integriert. Zu den wichtigsten Funktionen gehören:
1. Text zu Video und Bild zu Video Funktionen auf Firefly.Adobe.com
2. Generative Extend in Premiere Pro
3. Feinsteuerungen wie Kamerawinkel und Bewegung
4. Fähigkeit, B-Roll zu generieren und Lücken in der Timeline zu füllen
Das Firefly Video Model zielt darauf ab, Filmeditoren und Video-Profis zu stärken und die kreative Kontrolle sowie die Effizienz beim Videoschnitt zu verbessern. Adobe Firefly hat bereits über 12 Milliarden Bilder weltweit generiert. Diese neuen Funktionen werden voraussichtlich später in diesem Jahr verfügbar sein.
- Expansion of Adobe's generative AI capabilities into video editing
- Integration across multiple Adobe platforms (Creative Cloud, Experience Cloud, Adobe Express)
- Designed to be commercially safe for professional use
- Potential to streamline video editing workflows and enhance creative possibilities
- Adobe Firefly has already generated over 12 billion images globally, indicating strong user adoption
- None.
Insights
Adobe's preview of its Firefly Video Model represents a significant advancement in AI-driven video creation. This development could potentially disrupt the video production industry, offering new tools for content creators and marketers. The integration across Adobe's product suite suggests a strategic move to enhance its competitive position in the creative software market.
From an investor's perspective, this innovation could drive revenue growth by attracting new users and encouraging existing customers to upgrade. The
Adobe's Firefly Video Model represents a leap forward in AI-powered video editing. The ability to generate video from text or images, coupled with fine-grained controls, could revolutionize video production workflows. This technology has the potential to significantly reduce production time and costs, especially for B-roll and filler content.
However, the true test will be in the quality and versatility of the generated content. If successful, this could democratize high-quality video production, potentially disrupting traditional video creation processes. The emphasis on commercial safety and proper content training is crucial, addressing potential copyright and ethical concerns that often surround AI-generated content.
Adobe's expansion into AI-powered video creation with the Firefly Video Model could have positive implications for its financial performance. By integrating this technology across its product suite, Adobe is likely to enhance user engagement and potentially increase subscription revenue. The company's position as a leader in creative software could be further solidified, potentially leading to market share gains.
Investors should watch for impacts on Adobe's profit margins, as AI development can be costly. However, if the technology proves popular, it could drive higher-margin subscription growth in the Creative Cloud and Experience Cloud segments. The commercial safety aspect of Firefly could also be a key differentiator in the competitive AI landscape, potentially justifying premium pricing.
- The all-new Adobe Firefly Video Model will extend Adobe’s family of foundational generative AI models for imaging, design and vector creation
- Designed to be commercially safe, the Firefly Video Model will be integrated across Creative Cloud, Experience Cloud and Adobe Express workflows, enriching the ability to tell beautiful and compelling stories
- New Text to Video and Image to Video capabilities, along with Generative Extend in Premiere Pro, will be available later this year to enhance the workflows video editors know and love
Available later this year, new Firefly-powered Text to Video and Image to Video capabilities will be available on Firefly.Adobe.com, and Generative Extend will be embedded directly into Premiere Pro, an industry-leading video editor. Text to Video capabilities include generating video from text prompts, accessing a wide variety of camera controls such as angle, motion and zoom to finetune videos and referencing images to generate B-Roll that seamlessly fills gaps in your timeline. Image to Video capabilities include bringing still shots or illustrations to life by transforming them into stunning live action clips.
“Building upon our foundational Firefly models for imaging, design and vector creation, our Firefly foundation video model is designed to help the professional video community unlock new possibilities, streamline workflows and support their creative ideation,” said Ashley Still, senior vice president, Creative Product Group at Adobe. “We are excited to bring new levels of creative control and efficiency to video editing with Firefly-powered Generative Extend in Premiere Pro.”
The Firefly Video Model will support a broad variety of use cases, designed to help video professionals get the perfect clip. For instance, potential uses could include leveraging fine-grained controls like camera angle and camera motion to produce compelling animations, effects and more; generating an insert into a key video shot with camera motion; pairing video with professionally captured footage to tell stories faster.
As with all Adobe Firefly generative AI models – from Adobe Firefly Image 3 Model to Adobe Firefly Vector Model and Adobe Firefly Design Model – editors can create with confidence knowing the Firefly Video Model is designed to be commercially safe and is only trained on content we have permission to use – never on Adobe customer content.
To be notified when the Firefly Video Model is available in beta, join the waitlist here.
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Source: Adobe
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PR Contact
Frankie Tobin
Adobe
ftobin@adobe.com
Source: Adobe
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