Droga5 Expands, Opens New Office in São Paulo, Brazil

Rhea-AI Summary

Accenture (NYSE: ACN) has announced the expansion of Droga5 into Brazil to meet growing market demand. Based in São Paulo, Droga5 will leverage Accenture Interactive's expertise in brand strategy, technology, and experience transformation to enhance client offerings. The agency is set to be led by top local talent, including Renato Zandoná as Chief Creative Officer. Droga5 has already secured Netflix as a client and aims to deliver innovative brand experiences in Brazil, highlighting the nation’s creative potential.

Positive

• Expansion of Droga5 into Brazil to meet market demand.
• Addition of Netflix as a client in Brazil.
• Leadership by experienced local creative talents.

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• None.

Agency to bring industry-leading creativity and brand thinking to drive influence and relevance in Brazil and beyond

NEW YORK--(BUSINESS WIRE)-- Accenture (NYSE: ACN) today announced the expansion of Droga5 — part of Accenture Interactive — into Brazil in response to market and client demand for its signature creativity, brand thinking and proven ability to lead brands into the future.

Accenture today announced the expansion of Droga5 — part of Accenture Interactive — into Brazil.

Based in São Paulo, the agency will offer clients access to its world-class creativity, reinforced by a combination of leading brand and engagement strategy, coupled with the full breadth and depth of Accenture Interactive’s creative, design, technology, commerce, data and experience transformation capabilities. The arrival of Droga5 São Paulo will also help clients further power their ability to deliver the best brand experiences that can only be offered by Droga5 with Accenture Interactive.

“At Accenture Interactive, we are on a mission to build impactful work that marries the world’s best-in-class creativity and technology. And Droga5’s expansion into Brazil is key to pushing our creative values and standards,” said Neil Heymann, Global Chief Creative Officer of Accenture Interactive. “With so much exciting talent in Brazil, we’re looking forward to adding even more richness and energy to our creative excellence, as well as giving our clients access to fresh perspectives.”

Droga5 São Paulo will be led by top local creative talent and long-serving leaders who represent the best of Droga5’s creative culture. Renato Zandoná will lead Droga5 São Paulo as its Chief Creative Officer after serving as Executive Creative Director and one of the first employees at AKQA São Paulo, where his work and leadership helped the agency become the most awarded in Latin America at Cannes Lions 2019.

The Droga5 São Paulo leadership is rounded out by Head of Strategy Nick Maschmeyer, former brand strategy lead for some of Droga5 New York’s most award-winning work and brands, including The New York Times, JPMorgan Chase and Newcastle Brown Ale. Stefane Rosa, who joined Droga5 New York in 2021 after spending over six years at creative agency DAVID, will also assume the role of General Manager. Named a 2020 Rising Star of Madison Avenue by Business Insider_, Rosa has worked on global brands such as Coca-Cola, Budweiser and Burger King, among others.

“As business leaders are seeking innovative means of defining the experience of a brand, Droga5 São Paulo is perfectly positioned to deliver breakthrough creativity coupled with systems designed to yield influence for the Brazilian market and beyond,” said Susie Nam, CEO of the Americas, Droga5. “In pairing the Brazilian creative firepower of Zandoná with veteran Droga5 leadership in Nick and Stefane, we endeavor to meet Brazil’s cultural and business ambitions with firm footing.”

The agency has already added Netflix as one of its inaugural clients and is partnering with NGO Gerando Falcões. The NGO is an ecosystem of social development that works in a network to deliver education, economic development, and citizenship services in favela territories.

Recognized for its world-class marketing transformation, product innovation and commerce and experience transformation capabilities, Accenture Interactive most recently acquired Experity, a São Paulo-based cloud-based customer experience and commerce solutions. In 2015, Accenture Interactive acquired the Brazilian independent digital agency AD Dialetto, and in 2018 added content marketing agency New Content.

“It is well known that Brazil is a limitless vessel of creativity and innovation,” said Cristiano Dencker, Accenture Interactive lead for Latin America. “Accenture Interactive has been committed to bringing best-in-class expertise, technology, capabilities and solutions to our clients. Bringing Droga5’s creative excellence to this market will add great value to our clients as they look to create sustained business growth, by connecting to today’s consumers in ways relevant to their lives.”

About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.

About Accenture Interactive
Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureACTIVE and visit accentureinteractive.com.

About Droga5
Droga5, part of Accenture Interactive, is a creative agency with offices in New York, London, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Droga5 clients include Amazon, Biofreeze, Essentia, The Hershey Company, JPMorgan Chase, Kimberly-Clark, LVMH, Maserati, Mattress Firm, Molson Coors, The New York Times and among others. Visit Droga5.com or @droga5 on all social platforms to get to know us better.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220224005213/en/

Danny Hernandez

Droga5

+1 917 237 6805

pr@droga5.com

Tina Janczura

Accenture Interactive

+1 312 719 5608

tina.janczura@accenture.com

Fernando de Moraes

Accenture Brazil

+55 11 51880974

fernando.de.m.silva@accenture.com

Source: Accenture

FAQ

What is the significance of Accenture's Droga5 expansion into Brazil?

Accenture's Droga5 expansion into Brazil aims to meet rising market demand for creative and brand services.

Who will lead Droga5 São Paulo?

Droga5 São Paulo will be led by Renato Zandoná as Chief Creative Officer, along with experienced leadership from Nick Maschmeyer and Stefane Rosa.

What clients has Droga5 São Paulo secured?

Droga5 São Paulo has already secured Netflix as one of its inaugural clients.

How does Accenture Interactive enhance Droga5's offerings?

Accenture Interactive adds expertise in brand strategy, technology, and experience transformation to Droga5's creative capabilities.

What market does Accenture aim to influence with Droga5's expansion?

Accenture aims to influence the Brazilian market and beyond by leveraging local creativity and innovative brand approaches.