Accenture Technology Vision 2025: New Age of AI to Bring Unprecedented Autonomy to Business
Accenture has released its 25th annual Technology Vision report, highlighting a new era of AI-powered autonomy across organizations. The research reveals that 69% of executives believe AI brings new urgency to business reinvention, while 77% state AI's true benefits will only be realized when built on trust.
The report predicts AI will evolve into a technology development partner, brand ambassador, and physical world operator through robotics. Key findings show that 81% of executives agree trust strategy must evolve alongside technology strategy. The vision explores AI's impact across multiple dimensions, including software development, customer experience, robotics, and workforce interaction.
80% of executives express concern about AI chatbots potentially giving every brand a similar voice, while 77% believe brands can differentiate through personified AI experiences. The research also highlights the emergence of generalist robots and the importance of maintaining positive human-AI relationships in the workplace.
Accenture ha pubblicato il suo 25° rapporto annuale sulla Visione Tecnologica, evidenziando una nuova era di autonomia potenziata dall'IA all'interno delle organizzazioni. La ricerca rivela che il 69% degli executive crede che l'IA porti a una rinnovata urgenza per la reinvenzione aziendale, mentre il 77% afferma che i veri benefici dell'IA saranno realizzati solo quando sarà basata sulla fiducia.
Il rapporto prevede che l'IA evolverà in un partner per lo sviluppo tecnologico, ambasciatore del marchio e operatore del mondo fisico attraverso la robotica. I risultati chiave mostrano che l'81% degli executive concorda sul fatto che la strategia di fiducia deve evolvere insieme alla strategia tecnologica. La visione esplora l'impatto dell'IA su più dimensioni, tra cui lo sviluppo software, l'esperienza del cliente, la robotica e l'interazione con la forza lavoro.
Il 80% degli executive esprime preoccupazione riguardo al fatto che i chatbot IA possano dare a ogni marchio una voce simile, mentre il 77% crede che i marchi possano differenziarsi attraverso esperienze IA personalizzate. La ricerca sottolinea anche l'emergere di robot generalisti e l'importanza di mantenere relazioni positive tra uomo e IA sul luogo di lavoro.
Accenture ha publicado su 25° informe anual sobre la Visión Tecnológica, destacando una nueva era de autonomía impulsada por la IA en las organizaciones. La investigación revela que el 69% de los ejecutivos creen que la IA trae una nueva urgencia para la reinvención empresarial, mientras que el 77% afirma que los verdaderos beneficios de la IA solo se realizarán cuando se construyan sobre la confianza.
El informe predice que la IA evolucionará hacia un socio en el desarrollo tecnológico, embajador de la marca y operador del mundo físico a través de la robótica. Los hallazgos clave muestran que el 81% de los ejecutivos están de acuerdo en que la estrategia de confianza debe evolucionar junto con la estrategia tecnológica. La visión explora el impacto de la IA a través de múltiples dimensiones, incluido el desarrollo de software, la experiencia del cliente, la robótica y la interacción con la fuerza laboral.
El 80% de los ejecutivos expresa preocupación sobre la posibilidad de que los chatbots de IA den a cada marca una voz similar, mientras que el 77% cree que las marcas pueden diferenciarse a través de experiencias de IA personificadas. La investigación también destaca la aparición de robots generalistas y la importancia de mantener relaciones positivas entre humanos e IA en el lugar de trabajo.
액센츄어가 25번째 연례 기술 비전 보고서를 발표하며, 조직 내 AI 기반의 자율성의 새로운 시대를 강조했습니다. 연구에 따르면 69%의 경영진이 AI가 비즈니스 혁신에 대한 새로운 긴급성을 가져온다고 믿고 있으며, 77%는 AI의 진정한 이점은 신뢰를 기반으로 구축될 때만 실현될 것이라고 말합니다.
보고서는 AI가 기술 개발 파트너, 브랜드 대사, 로봇을 통한 물리적 세계 운영자로 성장할 것이라고 예측합니다. 주요 결과는 81%의 경영진이 신뢰 전략이 기술 전략과 함께 진화해야 한다고 동의하고 있음을 보여줍니다. 이 비전은 소프트웨어 개발, 고객 경험, 로봇공학, 노동력 상호작용 등 여러 차원에서 AI의 영향을 탐구합니다.
80%의 경영진이 AI 챗봇이 모든 브랜드에 비슷한 목소리를 부여할 가능성에 우려를 표명하는 반면, 77%는 브랜드가 특정된 AI 경험을 통해 차별화될 수 있다고 믿고 있습니다. 연구는 또한 일반 로봇의 등장과 직장에서 긍정적인 인간-AI 관계를 유지하는 것의 중요성을 강조합니다.
Accenture a publié son 25e rapport annuel sur la Vision Technologique, soulignant une nouvelle ère d'autonomie alimentée par l'IA au sein des organisations. La recherche révèle que 69% des dirigeants croient que l'IA apporte une nouvelle urgence à la réinvention des entreprises, tandis que 77% affirment que les véritables avantages de l'IA ne seront réalisés que s'ils reposent sur la confiance.
Le rapport prédit que l'IA évoluera vers un partenaire en développement technologique, ambassadeur de la marque et opérateur du monde physique grâce à la robotique. Les constats clés montrent que 81% des dirigeants s'accordent à dire que la stratégie de confiance doit évoluer parallèlement à la stratégie technologique. La vision explore l'impact de l'IA sur plusieurs dimensions, y compris le développement de logiciels, l'expérience client, la robotique et l'interaction avec la main-d'œuvre.
80% des dirigeants expriment des inquiétudes quant au fait que les chatbots IA pourraient donner à chaque marque une voix similaire, tandis que 77% estiment que les marques peuvent se différencier par des expériences IA personnalisées. La recherche met également en lumière l'émergence de robots généralistes et l'importance de maintenir des relations humaines-AI positives sur le lieu de travail.
Accenture hat seinen 25. jährlichen Technologie-Vision-Bericht veröffentlicht, der eine neue Ära der KI-gestützten Autonomie in Organisationen hervorhebt. Die Forschung zeigt, dass 69% der Führungskräfte glauben, dass KI neuen Druck zur Geschäftserneuerung bringt, während 77% angeben, dass die wahren Vorteile von KI nur dann verwirklicht werden, wenn sie auf Vertrauen basiert.
Der Bericht prognostiziert, dass KI sich zu einem Technologieentwicklungspartner, Markenbotschafter und Betreiber der physischen Welt durch Robotik entwickeln wird. Zu den wichtigsten Erkenntnissen gehört, dass 81% der Führungskräfte zustimmen, dass sich die Vertrauensstrategie parallel zur Technologie-Strategie entwickeln muss. Die Vision untersucht die Auswirkungen von KI auf verschiedene Dimensionen, einschließlich Softwareentwicklung, Kundenerfahrung, Robotik und Interaktion mit der Belegschaft.
80% der Führungskräfte äußern Bedenken, dass KI-Chatbots jeder Marke eine ähnliche Stimme verleihen könnten, während 77% glauben, dass Marken sich durch personalisierte KI-Erlebnisse differenzieren können. Die Forschung hebt auch das Aufkommen allgemeiner Roboter und die Bedeutung der Aufrechterhaltung positiver Mensch-KI-Beziehungen am Arbeitsplatz hervor.
- AI implementation expected to drive business autonomy and reinvention
- Strong executive support with 81% acknowledging importance of trust strategy
- Development of platforms like GenWizard, SynOps and AI Refinery for specialized multiagent systems
- Potential for enhanced customer experience through personified AI interactions
- 80% of executives concerned about AI potentially homogenizing brand voices
- Success heavily dependent on building and maintaining trust in AI systems
- Risks associated with AI automation potentially affecting workforce sentiment
Insights
Accenture's Technology Vision 2025 report represents a pivotal shift in enterprise AI adoption, highlighting how 69% of executives recognize AI's transformative urgency for business reinvention. The report's emphasis on AI-powered autonomy and trust metrics reveals a sophisticated understanding of AI's evolving role beyond simple automation.
The strategic implications are substantial - 77% of executives acknowledge that AI benefits hinge on trust, while 81% emphasize the parallel evolution of trust and technology strategies. This indicates a mature approach to AI implementation that considers both technological capabilities and organizational readiness.
The report outlines four critical areas of impact: software development democratization, multi-agent systems deployment, brand differentiation through AI experiences and human-AI collaboration. This comprehensive framework suggests a shift from tactical AI deployments to strategic enterprise-wide transformation.
The timing and scope of this report are particularly relevant given Accenture's
Two key metrics stand out: 80% of executives concerned about AI homogenizing brand voices and 77% seeing personified AI experiences as a solution. This indicates a significant market opportunity in AI customization and brand differentiation services.
The emphasis on generalist robots and physical world applications suggests Accenture is positioning itself for the next wave of AI commercialization, potentially expanding its addressable market beyond traditional digital services into robotics and physical automation solutions.
Twenty-fifth annual edition explores future as AI-powered autonomy takes shape and ripples across all dimensions of how an enterprise can reinvent technology development, customer experience, the physical world and global workforce
New research from Accenture finds a new era of digitization is unfolding—one in which AI continuously learns and drives new levels of autonomy across organizations, positioning trust in its performance as the most important measure organizations will need for AI to achieve its promise. (Graphic: Business Wire)
Now in its 25th year, the Accenture Technology Vision 2025 explores how the future is being shaped by AI-powered autonomy. As AI diffusion accelerates across the enterprise and society at a rate that is faster than any prior technology,
"Our 25th Technology Vision gives leaders a look into what’s ahead when AI continuously learns, acts autonomously with and on behalf of people, and pushes enterprises and the people who use it into new and exciting ways to continuously reinvent," said Julie Sweet, chair and CEO, Accenture. “But unlocking the benefits of AI will only be possible if leaders seize the opportunity to inject and develop trust in its performance and outcomes in a systematic manner so businesses and people can unlock AI’s incredible possibilities."
People’s trust in AI—beyond any technical aspect, that it performs justly and as expected—is essential to it having as broad and positive an impact as anticipated. This means digital systems and AI models are more accurate, predictable, consistent and traceable, over and above the responsible use of AI. Most (
The Accenture Technology Vision 2025 explores the potential impact of gen AI as it ripples across multiple dimensions, including technology development, customer experience, the physical world and the workforce:
- When foundation models cracked the natural language barrier, it kickstarted a shift that would forever change the fundamentals of software development and ecosystems. Already, gen AI coding assistants are elevating the role of developer to systems engineer, accelerating the democratization of code and digitization of businesses. The rise of custom systems as a result of gen AI assisted software development and the advancement of AI agents is igniting a shift from static application architecture to intention-based framework and agentic systems. As multi-agent systems become more capable, adaptive and personalized, it will inspire greater diffusion through enhanced competence, growing to manage processes and entire functions, from streamlining travel to optimizing inventory. For example, Accenture is enabling this future with its platforms, GenWizard, SynOps and AI Refinery, offering prebuilt industry agents and workflows to accelerate the time needed to build and see value from specialized multiagent systems.
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Organizations are racing to make AI a new customer touch point but brands will only be able to achieve brand differentiation if the same focus is applied to AI experiences. While
80% of executives worry LLMs and chatbots could give every brand a similar voice,77% agree brands can solve by proactively building personified AI experiences and injecting distinct brand elements, such as culture, values and voice, into those experiences through its digital brain. - Generalist robots will emerge over the next decade, bringing more AI autonomy into the physical world. It will be possible for introductory general-purpose robots to become specialist robots, learning new tasks very quickly. Already, KION Group is teaming with Accenture and NVIDIA, to optimize how AI-driven robots perform warehouse tasks and seamlessly interact with and learn from warehouse staff to fulfill orders faster, safer and at a lower cost. Eighty percent of executives believe that robots collaborating with people and continuously learning from those interactions will increase trust and collaboration between people and robots.
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People and AI are defining a virtuous learning loop: where the more people use AI, the more it improves, and the more people want to use it. Unlike conventional automation, which yielded one-time benefits, this new age of AI can enhance and advance its skills over time, improving its value to the individuals using it and the organization as a whole. A key priority (
80% ) for leaders is ensuring a positive relationship trajectory between people and AI—so it is not derailed by fears of automation—starting with communicating the strategy and bringing employees into the process. Accenture recently unveiled a Generative AI Scholars Program with Stanford Online to help clients sharpen gen AI knowledge and skills. In addition, organizations have the opportunity to equip every employee with a talented digital sidekick, one that will allow people to tap into new skills and grow use of gen AI tools. In turn, organizations will reap the benefit too, as individuals familiar with gen AI were found five-times more likely to have a positive perception of the technology.
The Technology Vision 2025 findings will be presented at CES 2025 on Jan. 7 from 2:00 – 2:40 p.m. PST during a livestreamed presentation at live.ces.tech.
About the Research
For 25 years, Accenture’s Technology Vision has taken a systematic look across the enterprise landscape to identify technology trends with the highest likelihood of disrupting businesses and industries. Input for the 2025 report was gathered from an external advisory board of more than two dozen experts spanning academia, business and the public sector. Primary global research included two parallel surveys: more than 4,000 executives across 21 industries and 28 countries, and more than 12,000 consumers fielded from Oct. to Dec. 2024. Learn more at accenture.com/technologyvision.
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 799,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
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Jenn Francis
Accenture
+1 312 693 4411
jennifer.francis@accenture.com
Christian Harper
Accenture
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christian.harper@accenture.com
Source: Accenture
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