Acadia Healthcare Celebrates Timberline Knolls’ “Every Bite a Battle” Awareness Program

Rhea-AI Summary

Acadia Healthcare (NASDAQ: ACHC) celebrated the 'Every Bite A Battle' program at its Timberline Knolls Residential Treatment Center in Lemont, Illinois. This initiative highlights the success stories of alumnae overcoming eating disorders, anxiety, depression, and trauma through transformative portraits. The campaign underscores the complex nature of eating disorders and the daily victories over related mental health challenges. Heather Seiler, an alumna, shared her journey of overcoming her struggles with the support of professionals and loved ones. Acadia Healthcare's Chief Marketing Officer, Mark Palmenter, emphasized that the project aligns with Acadia's mission to 'Lead Care with Light' and aims to inspire others facing similar challenges.

Positive

• Launch of 'Every Bite A Battle' campaign showcasing success stories of overcoming eating disorders and related conditions.
• Highlighting Timberline Knolls' national reputation for treating eating disorders, mental health, and addiction.
• The campaign features transformative portraits, emphasizing daily victories in mental health recovery.
• Heather Seiler's testimonial underlines the effectiveness of Timberline Knolls' support and therapies.
• Aligns with Acadia Healthcare's mission to 'Lead Care with Light,' showcasing its dedication to patient success.

Negative

• No direct financial data or metrics provided to gauge the program's impact on ACHC's financial performance.
• Focus on awareness and success stories without concrete evidence of clinical or business growth.
• Potential risk if future programs do not maintain this campaign's positive reception or outcomes.

Innovative awareness program highlights success in overcoming eating disorders

FRANKLIN, Tenn.--(BUSINESS WIRE)-- Acadia Healthcare Company, Inc. (NASDAQ: ACHC) today honored the "Every Bite A Battle" program that was recently launched at its Timberline Knolls Residential Treatment Center in Lemont, Illinois. The awareness campaign was brought to life through captivating and transformative depictions of Timberline Knolls’ alumnae who have fought and triumphed over their eating disorders and other co-occurring conditions such as anxiety, depression, and trauma.

Timberline Knolls Residential Treatment Center is respected nationwide for its treatment of eating disorders, mental health, and addiction concerns. To learn more about these heroes and how they overcame their personal challenges, visit https://www.timberlineknolls.com/bitebattles/.

The campaign highlights the complex nature of eating disorders which are often compounded by additional complicating factors. To celebrate the daily victories over anxiety, depression, and trauma that can trigger eating disorders, Timberline Knolls created the ‘Every Bite A Battle’ project, a series of triumphant portraits depicting alumnae taking back control of their lives.

Heather Seiler, a Timberline Knolls alumna and one of the subjects featured in the campaign noted, “For many years I struggled with personal and emotional issues that revealed themselves in part through an unhealthy relationship with food. With hard work and the support of professionals and my loved ones, I have overcome this disorder. Victory for me is perseverance and personal forgiveness. This campaign shows the warrior mentality I developed and carry with me every day.”

“Timberline Knolls and the success it has with its patients over many years are shining examples of Acadia’s purpose to ‘Lead Care with Light.’ This project showcases strong women who can be role models for the one in 10 Americans who struggle with eating disorders,” said Mark Palmenter, Chief Marketing Officer of Acadia Healthcare. “I want to thank our heroes – Heather, Shannon and Thereasa – for their willingness and openness in sharing their journeys. Our hope is that their stories help to inspire and empower others as they take the first – and often hardest - step on the road to recovery and healing.”

Timberline Knolls is designed to stand out from other facilities by focusing on the ways women and girls most optimally respond to treatment. From the stunning campus and contemporary housing lodges to extensive amenities and use of evidence-based therapies, Timberline Knolls provides women and girls with the opportunity to develop transformative friendships. These relationships strengthen the therapeutic process and allow for lifelong encouragement and support.

If you or a loved one believe you need help for an eating disorder, please call Timberline Knolls at 855-399-5287 or visit online at https://www.timberlineknolls.com/about/contact/.

About Acadia Healthcare

Acadia is a leading provider of behavioral healthcare services across the United States. As of March 31, 2024, Acadia operated a network of 256 behavioral healthcare facilities with approximately 11,200 beds in 38 states and Puerto Rico. With approximately 23,500 employees serving more than 75,000 patients daily, Acadia is the largest stand-alone behavioral healthcare company in the U.S. Acadia provides behavioral healthcare services to its patients in a variety of settings, including inpatient psychiatric hospitals, specialty treatment facilities, residential treatment centers and outpatient clinics.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240605804457/en/

Media

Tim Blair

Vice President, Communications

(615) 861-6000

Investors

Patrick Feeley

Vice President, Investor Relations

(615) 861-6000

Source: Acadia Healthcare Company, Inc.

FAQ

What is Acadia Healthcare's 'Every Bite A Battle' program?

'Every Bite A Battle' is an awareness campaign launched by Acadia Healthcare at Timberline Knolls Residential Treatment Center to highlight success stories of overcoming eating disorders and related mental health conditions.

Where was the 'Every Bite A Battle' campaign launched?

The campaign was launched at Timberline Knolls Residential Treatment Center in Lemont, Illinois.

What conditions does Timberline Knolls focus on treating?

Timberline Knolls focuses on treating eating disorders, mental health issues, and addiction concerns.

Who is featured in the 'Every Bite A Battle' campaign?

The campaign features alumnae from Timberline Knolls who have overcome eating disorders and related conditions such as anxiety, depression, and trauma.

What is the aim of the 'Every Bite A Battle' program?

The aim is to inspire and empower individuals struggling with eating disorders by sharing success stories and emphasizing the daily victories in mental health recovery.