Aurora Launches Bold New Brand Tasty';s into Canadian Adult Market
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NASDAQ | TSX: ACB
New brand promises great product and taste. First lineup includes flavour packed
"We could not be more excited to bring a net new brand to the Canadian market, and especially a brand that packs the punch as TASTY'S does and meets the rapid growth of the pre-roll segment," says Geoff Hoover, Senior Vice President, Consumer at Aurora. "We leaned into valuable consumer insights and recent market performance to develop TASTY'S, a brand that promises the cannabis experience Canadians are seeking at a price they can feel good about. This is what great innovation looks like at Aurora."
TASTY'S is the newest brand to join Aurora's leading portfolio of brands loved by Canadian cannabis consumers, including Greybeard, San Rafael '71 and Daily Special. The brand takes a bold approach with a disruptive look and in-store marketing that differentiate TASTY'S as a brand that is all about flavour and potency.
Addressing the increasing importance of the pre-roll category, now ranked second behind the flower category and expected to deliver further growth, TASTY'S will launch in two primary formats – vapes and infused pre-rolls. TASTY'S
TASTY'S infused pre-rolls and vapes will be available at cannabis retailers across
About Aurora:
Aurora is opening the world to cannabis, serving both the medical and consumer markets. Headquartered in
Aurora's common shares trade on the NASDAQ and TSX under the symbol "ACB".
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements made in this news release include, but are not limited to, statements with respect to the launch of the Tasty's brand into the Canadian market, including those related to product formats, potency, flavour and availability for consumers.
These forward-looking statements are only predictions. Forward looking information or statements contained in this news release have been developed based on assumptions management considers to be reasonable. Material factors or assumptions involved in developing forward-looking statements include, without limitation, publicly available information from governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of this industry which the Company believes to be reasonable. Forward-looking statements are subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements. These risks include, but are not limited to, the ability to retain key personnel, the ability to continue investing in infrastructure to support growth, the ability to obtain financing on acceptable terms, the continued quality of our products, customer experience and retention, the development of third party government and non-government consumer sales channels, management's estimates of consumer demand in
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SOURCE Aurora Cannabis Inc.