Aurora Expands Strains for Heroes Offerings Designed for Veterans, by Veterans
- Aurora Cannabis launches new cannabis cultivar Honour for veterans, supporting veteran organizations with 5% of net profits from sales.
- Honour contains 20-26% THC and is available now in 15g dried flower.
- None.
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Proceeds from Strain for Heroes sales to support veteran organizations across
Honour, available under the MedReleaf brand, was selected with direct input from Canadian veterans. Aurora proudly welcomed Canadian veterans to the company's unique research and development facility in
Honour is derived from premium cultivars and features notes of pungent gas, earthy soil and sweet aromas. A premium indica, Honour contains 20
"We're deeply committed to the supporting Canadian veterans, and proud that we are able to provide a personal experience to our patients by identifying the cannabis products that will best serve their needs and preferences," says Mike Jones, SVP of Medical Sales at Aurora Cannabis. "Our entire team is here to serve those who have served our country and one simple way we can give back is by supporting the import work that veteran-focused organizations do to help their community."
Proceeds from the sale of Strain for Heroes products, will be used to contribute cash and in-kind donations to veteran-focused organizations and clinics across
For more information about Honour or to learn more about becoming an Aurora medical cannabis patient, visit Aurora Medical.
Aurora is opening the world to cannabis, serving both the medical and consumer markets. Headquartered in
Aurora's common shares trade on the NASDAQ and TSX under the symbol "ACB".
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements made in this news release include, but are not limited to, statements regarding the launch of new products to market and the Company's continued support for veteran organizations, including the contribution of cash and in-kind donations through product sales.
These forward-looking statements are only predictions. Forward looking information or statements contained in this news release have been developed based on assumptions management considers to be reasonable. Material factors or assumptions involved in developing forward-looking statements include, without limitation, publicly available information from governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of this industry which the Company believes to be reasonable. Forward-looking statements are subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements. These risks include, but are not limited to, the ability to retain key personnel, the ability to continue investing in infrastructure to support growth, the ability to obtain financing on acceptable terms, the continued quality of our products, customer experience and retention, the development of third party government and non-government consumer sales channels, management's estimates of consumer demand in
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SOURCE Aurora Cannabis Inc.