Abbott's 'Above the Bias' Film Reveals Misconceptions Can Impact Diabetes Care
Abbott has released new survey findings and a film highlighting how misconceptions and stigma affect people living with diabetes. The survey of over 2,600 people across eight countries revealed concerning statistics: 40% have missed doctor's appointments due to shame, nearly 70% believe there is stigma associated with their condition, and 85% have witnessed inaccurate diabetes portrayals in media.
The study showed that almost 25% avoided sharing their diagnosis with family or friends, while biometric testing indicated 40% of individuals had elevated physiological responses to stigmatizing statements. Notably, questions about food choices triggered the strongest stress responses.
Abbott's new 'Above the Bias' initiative aims to promote understanding of diabetes from patients' perspectives. The survey also found that 70% of respondents reported that supportive comments significantly boost their motivation to manage their condition.
Abbott ha pubblicato nuovi risultati di un sondaggio e un film che evidenziano come le concezioni errate e lo stigma influenzino le persone che vivono con il diabete. Il sondaggio, condotto su oltre 2.600 persone in otto paesi, ha rivelato statistiche preoccupanti: il 40% ha saltato appuntamenti medici a causa della vergogna, quasi il 70% crede che ci sia uno stigma associato alla propria condizione e l'85% ha assistito a rappresentazioni inaccurate del diabete nei media.
Lo studio ha mostrato che quasi il 25% ha evitato di condividere la propria diagnosi con familiari o amici, mentre i test biometrici hanno indicato che il 40% degli individui ha avuto risposte fisiologiche elevate a dichiarazioni stigmatizzanti. Notavelmente, le domande sulle scelte alimentari hanno scatenato le risposte di stress più forti.
La nuova iniziativa di Abbott 'Above the Bias' mira a promuovere la comprensione del diabete dalla prospettiva dei pazienti. Il sondaggio ha anche rivelato che il 70% dei rispondenti ha riferito che commenti di supporto aumentano significativamente la loro motivazione a gestire la propria condizione.
Abbott ha publicado nuevos hallazgos de una encuesta y una película que resaltan cómo los conceptos erróneos y el estigma afectan a las personas que viven con diabetes. La encuesta, realizada a más de 2,600 personas en ocho países, reveló estadísticas preocupantes: el 40% ha perdido citas médicas debido a la vergüenza, casi el 70% cree que hay un estigma asociado a su condición y el 85% ha presenciado representaciones inexactas de la diabetes en los medios.
El estudio mostró que casi el 25% evitó compartir su diagnóstico con familiares o amigos, mientras que las pruebas biométricas indicaron que el 40% de los individuos tuvieron respuestas fisiológicas elevadas a declaraciones estigmatizantes. Notablemente, las preguntas sobre opciones alimenticias provocaron las respuestas de estrés más fuertes.
La nueva iniciativa de Abbott 'Above the Bias' tiene como objetivo promover la comprensión de la diabetes desde la perspectiva de los pacientes. La encuesta también encontró que el 70% de los encuestados informaron que los comentarios de apoyo aumentan significativamente su motivación para manejar su condición.
Abbott는 당뇨병 환자들에게 미치는 오해와 낙인의 영향을 강조하는 새로운 설문 조사 결과와 영화를 발표했습니다. 여덟 개국의 2,600명 이상의 사람들을 대상으로 한 설문조사는 우려스러운 통계를revealed: 40%는 수치심으로 인해 의사 약속을 놓쳤고, 거의 70%는 자신의 상태와 관련된 낙인이 있다고 믿으며, 85%는 미디어에서 부정확한 당뇨병 묘사를 목격했습니다.
연구에 따르면 거의 25%가 가족이나 친구와 자신의 진단을 공유하는 것을 피했으며, 생물학적 테스트 결과 40%의 개인이 낙인찍는 발언에 대해 증가된 생리적 반응을 보였습니다. 특히, 음식 선택에 대한 질문이 가장 강한 스트레스 반응을 유발했습니다.
Abbott의 새로운 'Above the Bias' 이니셔티브는 환자의 관점에서 당뇨병에 대한 이해를 증진하는 것을 목표로 하고 있습니다. 설문조사에서도 70%의 응답자가 지원하는 댓글이 자신의 상태 관리에 대한 동기를 상당히 높인다고 보고했습니다.
Abbott a publié de nouveaux résultats d'enquête et un film soulignant comment les idées reçues et la stigmatisation affectent les personnes vivant avec le diabète. L'enquête réalisée auprès de plus de 2 600 personnes dans huit pays a révélé des statistiques préoccupantes : 40% ont manqué des rendez-vous médicaux par honte, près de 70% pensent qu'il y a une stigmatisation associée à leur condition, et 85% ont été témoins de représentations inexactes du diabète dans les médias.
L'étude a montré qu'environ 25% ont évité de partager leur diagnostic avec leur famille ou leurs amis, tandis que les tests biométriques ont indiqué que 40% des individus avaient des réponses physiologiques élevées à des déclarations stigmatisantes. Notamment, les questions sur le choix alimentaire ont déclenché les réactions de stress les plus fortes.
La nouvelle initiative d'Abbott 'Above the Bias' vise à promouvoir la compréhension du diabète du point de vue des patients. L'enquête a également révélé que 70% des répondants ont indiqué que des commentaires de soutien augmentent considérablement leur motivation à gérer leur condition.
Abbott hat neue Umfrageergebnisse und einen Film veröffentlicht, die aufzeigen, wie Fehlvorstellungen und Stigmatisierung Menschen mit Diabetes betreffen. Die Umfrage unter über 2.600 Personen in acht Ländern ergab besorgniserregende Statistiken: 40% haben aufgrund von Scham Arzttermine verpasst, fast 70% glauben, dass mit ihrer Erkrankung ein Stigma verbunden ist, und 85% haben ungenaue Darstellungen von Diabetes in den Medien erlebt.
Die Studie zeigte, dass fast 25% vermieden haben, ihre Diagnose mit Familie oder Freunden zu teilen, während biometrische Tests ergaben, dass 40% der Personen erhöhte physiologische Reaktionen auf stigmatisierende Aussagen hatten. Besonders Fragen zu Essentscheidungen lösten die stärksten Stressreaktionen aus.
Die neue Initiative 'Above the Bias' von Abbott zielt darauf ab, das Verständnis von Diabetes aus der Perspektive der Patienten zu fördern. Die Umfrage ergab auch, dass 70% der Befragten berichteten, dass unterstützende Kommentare ihre Motivation zur Krankheitsbewältigung erheblich steigern.
- 70% of patients report that supportive comments boost their motivation for condition management
- Launch of 'Above the Bias' initiative to address diabetes stigma and improve patient care
- 40% of diabetes patients skip doctor appointments due to shame/stigma
- 85% report inaccurate media representation of diabetes
- 25% avoid sharing diagnosis with family/friends
- 70% experience stigma associated with their condition
- New survey shows
40% of people living with diabetes have skipped or missed a doctor's appointment due to shame or stigma1 70% of people with diabetes said supportive comments from others can significantly boost their motivation to manage their condition1- Abbott launches film that highlights challenges of living life with diabetes
ABBOTT PARK, Ill., Feb. 4, 2025 /PRNewswire/ -- 'One cupcake won't kill you,' 'I'm going to get diabetes just looking at that,' 'That person doesn't look like they have diabetes.' New survey results and a film released today by Abbott highlight how everyday comments like these may affect people living with diabetes.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/abbott/9294252-en-abbott-above-the-bias-film-aims-to-reduce-stigma-about-diabetes
People living with diabetes – which now includes 1 in 6 adults in America2 – face many barriers to receiving care. Survey data reveal that the misconceptions and stereotypes around the condition can weigh heavily on the minds of those living with diabetes, creating one more barrier and potentially preventing them from managing their health.1
"How many times have we heard 'That looks like diabetes on a plate' when we're watching a movie, eating at a restaurant or scrolling through social media?," said Dr. Susan Guzman, Behavioral Diabetes Institute co-founder, clinical psychologist, and diabetes specialist. "After more than two decades of research and working with people managing diabetes, I can tell you that misconceptions around diabetes take a real toll on people. If we want to help people have healthier lives, we have to recognize where and how bias around diabetes exists and promote a compassionate and fact-based understanding of diabetes."
Data1 from a survey of more than 2,600 people living with diabetes across eight countries, including the
- Diabetes Stigma is an Issue: Nearly
70% believe there is stigma associated with their condition.1 - Diabetes as a Punchline:
85% of people living with diabetes say they have seen inaccuracies about diabetes in the media, including on TV shows, movies, and social media, and40% of people felt that diabetes is often used as the punchline of a joke.1 - Shame Causes Silence: Almost
25% have avoided sharing their diagnosis with family or friends out of embarrassment or concern.1 - Health Consequences:
40% have skipped or missed a doctor's appointment due to shame or stigma.1
Additional biometric testing revealed that nearly
- Food Elicits the Most Significant Response: The question, "Should you really be eating that?" prompted the strongest biometric response, causing elevated heart rate and increased perspiration — similar to the stress of a job interview or a first date.1
But while words can hurt, they can also help.
- Support Leads to Progress: The survey also revealed nearly
70% believe supportive comments from others can significantly boost their motivation to manage their condition.1
Above the Bias
Abbott's new Above the Bias initiative aims to help others see the world from the perspective of someone living with diabetes. The initiative builds upon efforts by several diabetes organizations, patient advocacy groups, and experts that continue to work to reduce stigma about diabetes.3 People can learn more about Above the Bias and watch the film at AboveBias.com.
"From the very early days of Libre, it's been our job to make living with diabetes easier," said Chris Scoggins, executive vice president of Abbott's diabetes care business. "But technology alone can't fix every barrier that people face. We're committed to doing our part, but we can't do it alone. We need the ongoing help of others to support people living with diabetes, so they can get the care they need to manage their health."
About FreeStyle Libre:
Abbott continues to pioneer ground-breaking technology to support people living with diabetes. The company revolutionized diabetes care 10 years ago with its world-leading FreeStyle Libre continuous glucose monitoring portfolio, which today is used by about 7 million people in more than 60 countries.4 People use Libre to see their glucose numbers in real-time, providing insights into how food, activity, or insulin impacts their glucose to help them make progress on their health goals.
About Abbott:
Abbott is a global healthcare leader and continues to pioneer ground-breaking technology and initiatives to support people live more fully at all stages of life. The company revolutionized diabetes care 10 years ago with its world-leading Libre continuous glucose monitoring portfolio, which today is used by 7 million people in more than 60 countries.4 Abbott's other technologies span the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Connect with us at Abbott.com and on LinkedIn, Facebook, Instagram, X and YouTube.
Abbott Media:
Katie Walker, Katie.Walker@abbott.com
Abbott Financial:
Michael Comilla, Michael.Comilla@abbott.com
Product for prescription only; for Important Safety Information, please visit FreeStyleLibre.us.
- Data on file. Research conducted by Savanta on behalf of Abbott between May and August 2024 was executed in three distinct phases among people with diabetes across
Canada ,France ,Germany ,Ireland ,Italy ,Japan , theUK , and theU.S. - National Diabetes Statistics Report,
U.S. Centers for Disease Control and Prevention: National Diabetes Statistics Report | Diabetes | CDC - J. Speight, E. Holmes-Truscott, M. Garza et al. Bringing an end to diabetes stigma and discrimination: an international consensus statement on evidence and recommendations. Published January 2024. DOI: https://doi.org/10.1016/S2213-8587(23)00347-9
- Data on File. Abbott Diabetes Care.
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SOURCE Abbott
FAQ
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