Abbott and the Big Ten Conference Tackle U.S. Blood Shortages With First-of-Its-Kind, Nationwide Blood Donation Competition, 'The We Give Blood Drive'
Abbott (NYSE:ABT) and the Big Ten Conference have launched 'The We Give Blood Drive,' a first-ever conference-wide blood donation competition. Running from Sept. 26 through Dec. 6, the initiative aims to address critical U.S. blood shortages by engaging 18 member schools' students, alumni, and fans. The school generating the most donations will receive a $1 million grant for student or community health, announced at the Big Ten Championship Game on Dec. 7. Participants receive a free one-month B1G+ streaming subscription and entry to win championship game tickets. The competition addresses declining younger donor numbers and aims to ensure a stable blood supply.
Abbott (NYSE:ABT) e la Big Ten Conference hanno lanciato 'The We Give Blood Drive', una competizione di donazione di sangue a livello di conference mai vista prima. Iniziata il 26 settembre e fino al 6 dicembre, l'iniziativa mira ad affrontare le carenze critiche di sangue negli Stati Uniti coinvolgendo gli studenti, i laureati e i tifosi delle 18 scuole membri. La scuola che genererà il maggior numero di donazioni riceverà un contributo di $1 milione per la salute degli studenti o della comunità, che sarà annunciato durante la partita di campionato della Big Ten il 7 dicembre. I partecipanti riceveranno un abbonamento gratuito di un mese a B1G+ e la possibilità di vincere biglietti per la partita di campionato. La competizione affronta la diminuzione del numero di donatori più giovani e mira a garantire un approvvigionamento stabile di sangue.
Abbott (NYSE:ABT) y la Big Ten Conference han lanzado 'The We Give Blood Drive', una competencia de donación de sangre a nivel de conferencia nunca antes vista. Desde el 26 de septiembre hasta el 6 de diciembre, la iniciativa tiene como objetivo abordar las críticas carencias de sangre en EE. UU., involucrando a los estudiantes, exalumnos y aficionados de las 18 escuelas miembros. La escuela que genere la mayor cantidad de donaciones recibirá una subvención de $1 millón para la salud de los estudiantes o la comunidad, que se anunciará durante el juego de campeonato de la Big Ten el 7 de diciembre. Los participantes recibirán una suscripción gratuita de un mes a B1G+ y la entrada para ganar boletos para el juego de campeonato. La competencia aborda la disminución en el número de donantes jóvenes y tiene como objetivo asegurar un suministro de sangre estable.
Abbott (NYSE:ABT)와 Big Ten Conference가 'The We Give Blood Drive'를 출범했습니다. 이는 최초의 회의 전체 혈액 기부 경쟁입니다. 9월 26일부터 12월 6일까지 진행되는 이 이니셔티브는 18개의 회원 학교의 학생, 졸업생, 팬을 참여시켜 미국의 심각한 혈액 부족 문제를 해결하는 것을 목표로 하고 있습니다. 가장 많은 기부를 생성한 학교는 100만 달러의 보조금을 학생 또는 지역 사회 건강을 위해 받게 되며, 이는 12월 7일 Big Ten 챔피언십 게임에서 발표될 예정입니다. 참여자들은 B1G+ 스트리밍 구독 1개월 무료와 챔피언십 게임 티켓을 받을 기회에 응모하게 됩니다. 이 경쟁은 젊은 기부자의 수가 감소하는 문제를 다루며, 안정적인 혈액 공급을 보장하는 것을 목표로 합니다.
Abbott (NYSE:ABT) et la Big Ten Conference ont lancé 'The We Give Blood Drive', une compétition de don de sang à l'échelle de la conférence, inédite jusqu'à présent. S'étendant du 26 septembre au 6 décembre, cette initiative vise à répondre aux pénuries de sang critiques aux États-Unis en impliquant les étudiants, les anciens élèves et les fans des 18 écoles membres. L'école générant le plus de dons recevra une subvention d'un million de dollars pour la santé des étudiants ou de la communauté, annoncée lors du Big Ten Championship Game le 7 décembre. Les participants recevront un abonnement gratuit d'un mois à B1G+ et la possibilité de gagner des billets pour la finale. La compétition vise à contrer le déclin du nombre de jeunes donneurs et s'efforce d'assurer un approvisionnement stable en sang.
Abbott (NYSE:ABT) und die Big Ten Conference haben 'The We Give Blood Drive' ins Leben gerufen, einen ersten konferenzweiten Blutspende-Wettbewerb. Vom 26. September bis zum 6. Dezember zielt die Initiative darauf ab, kritische Blutengpässe in den USA anzugehen, indem die Studenten, Alumni und Fans der 18 Mitgliedsschulen einbezogen werden. Die Schule mit den meisten Spenden erhält einen Beitrag von 1 Million Dollar für die Gesundheit von Studenten oder der Gemeinschaft, der am 7. Dezember beim Big Ten Championship Game bekannt gegeben wird. Die Teilnehmer erhalten ein kostenloses einmonatiges B1G+ Streaming-Abonnement und die Chance, Tickets für das Meisterschaftsspiel zu gewinnen. Der Wettbewerb geht dem sinkenden Spendenaufkommen bei jungen Menschen nach und zielt darauf ab, eine stabile Blutversorgung sicherzustellen.
- Partnership with Big Ten Conference expands Abbott's market presence in healthcare diagnostics
- $1 million grant commitment demonstrates financial capability for strategic initiatives
- Initiative strengthens Abbott's position in blood screening and testing market
- None.
To help address the greatest need for blood in a generation, Abbott, a global leader in blood testing, and the Big Ten Conference are teaming up to host the first college conference-wide blood donation competition
The school that drives the most blood donations during the 2024 football season will be honored by Abbott at the Discover Big Ten Football Championship Game with a
$1 million donation to the school to advance student or community healthStudents, alumni and fans can donate blood on behalf of any of the 18 member schools at blood centers across the country; donation totals will be tracked live at BigTen.Org/Abbott throughout the campaign
Participants receive a free one-month subscription to B1G+ streaming service and are entered to win two tickets and a trip to the Big Ten Football Championship Game
ABBOTT PARK, IL and ROSEMONT, IL / ACCESSWIRE / October 23, 2024 / Abbott (NYSE:ABT) is partnering with the Big Ten Conference and its 18-member university athletic departments to boost the U.S. blood supply through a blood donation competition. It will put rivalry and school spirit to the test as all of the schools compete to see who can donate the most blood, positively impacting lives across the country.
"The We Give Blood Drive" initiative is designed to motivate Big Ten students, alumni and fans to donate blood by tapping into school pride and devotion to their teams.
The competition comes at a time when the U.S. is experiencing one of the biggest blood shortages in a generation, in part due to the fact that the number of younger donors has declined sharply in recent years. The initiative aims to inspire young people to become life-long donors to ensure a stable blood supply, especially as older adults become unable to donate.
Blood donations are needed for a wide variety of medical reasons, including trauma and accident victims, mothers experiencing complications after childbirth, and individuals receiving cancer treatment. One donation can save up to three lives.
"The U.S. continues to experience ongoing blood shortages, and we knew as a leader in diagnostics and testing we had to do something powerful to draw in donors," said Robert B. Ford, chairman and chief executive officer, Abbott. "What better way to inspire people to donate than tapping into rivalries between Big Ten schools and offering up a friendly competition. It's our hope we'll give the blood supply a significant boost while inspiring a future generation of blood donors."
The X's and O's
"The We Give Blood Drive" blood donation competition will run during the college football season, from Sept. 26 through Dec. 6, with the winner announced at the Big Ten Championship Game on Dec. 7 in Indianapolis. Donation totals will be tracked live at BigTen.Org/Abbott throughout the campaign.
People who want to donate blood as part of the competition can learn more about eligibility, find participating local blood centers and validate their donation to count for their school of choice at BigTen.Org/Abbott.
Mobile blood drives for students and faculty are planned on campuses throughout the season. If someone lacks a participating center near them, they may choose to donate blood at any center across the country and upload proof of donation. Everyone who participates in the competition also will receive a free one-month subscription to B1G+, the Conference's streaming service via an email after uploading their proof of donation. Participants will also be entered to win two tickets and a trip to the Big Ten Football Championship Game on Dec. 7.
The school credited with donating the most blood - each donation counts for 1 point - will be named "The We Give Blood Drive" champion. The winning school will receive
"We're grateful for Abbott's important work and partnership with the Big Ten Conference," said Tony Petitti, Big Ten Conference Commissioner. "Students, alumni and fans of Big Ten universities are known across the country for both their competitive and community spirit, giving us confidence this campaign will inspire them to donate blood, support their favorite Big Ten school and potentially save a life."
Abbott and the Big Ten also announced that Abbott has become the health sciences and diagnostics partner of the Big Ten Conference. Abbott's transfusion business helps screen the world's blood supply. Abbott has partnered with the multimedia rightsholders across each Big Ten campus - Learfield, Playfly Sports, and JMI Sports - to bring this national campaign to life.
For more information about "The We Give Blood Drive" and how to participate, visit BigTen.Org/Abbott. To download media assets, click here.
About the Big Ten Conference:
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The Big Ten Conference sponsors 28 official sports, 14 for men and 14 for women, and the broad-based programs of the 18 Big Ten institutions provide direct financial support for more than 14,000 student-athletes. For more information, visit BigTen.org.
About Abbott:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com and on LinkedIn, Facebook, Instagram, X and Youtube.
SOURCE Abbott
For further information: Abbott Media: Karen Twigg May, 630-564-3009; Kim Modory, 847-393-5107; Abbott Financial: Ryan Aliff, 224-667-2299
View additional multimedia and more ESG storytelling from Abbott on 3blmedia.com.
Contact Info:
Spokesperson: Abbott
Website: https://www.3blmedia.com/profiles/abbott
Email: info@3blmedia.com
SOURCE: Abbott
View the original press release on accesswire.com
FAQ
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