True Religion Announces Two New Jewelry Licensees: K&M Accessories for Women’s Jewelry and NES Group for Men’s Jewelry
True Religion, a renowned global lifestyle brand, has announced two new jewelry licensing agreements. K&M Accessories will handle women's jewelry, while NES Group will manage men's jewelry. These collections will be available for the Holiday 2024 season in True Religion stores, on truereligion.com, and through select wholesalers. The jewelry range includes necklaces, bracelets, charms, earrings for women, and chains, charms, and bracelets for men. The pieces will feature gold and silver finishes, logo details, accent stones, and braided fabrications, priced between $28 and $62. The move is part of True Religion's strategy to expand its lifestyle offerings.
- True Religion expands product line into jewelry, a key lifestyle category.
- Partnership with reputable licensees K&M Accessories and NES Group.
- Jewelry collections priced affordably at $28 - $62.
- Products to be available for Holiday 2024, potentially boosting seasonal sales.
- None.
“Women’s and Men’s jewelry are key lifestyle categories which are important to True Religion’s expansion strategy,” said Michael Buckley, Chief Executive Officer, True Religion. “We know that our customer loves to stand out and look their best. With this jewelry collection, we know they won’t be disappointed.”
True Religion Jewelry styles include necklaces, bracelets, charms, and earrings for women and chains, charms, and bracelets for men. The collections feature gold and silver finishes, embossed and enameled logo details, accent stones, and braided fabrications. Both jewelry collections will be priced approximately at
“We are thrilled to partner with True Religion, one of the most recognizable brands in the world,” said Todd Marcus, President, K&M Accessories. “It’s an honor to bring their vision for a jewelry collection to life.”
“True Religion has such an iconic status in the apparel world, and we are looking forward to helping them expand into jewelry,” said Michelle Cohen, VP and Creative Director, NES Group. “We are thrilled to partner with the True Religion team to continue their growth trajectory in the accessories market.”
About True Religion
In 2002, True Religion emerged onto the
About K&M Associates
K&M Associates, L.P. (an American Bitrite, Inc. company OTC: ABLT) is one of North America’s largest suppliers of fashion jewelry and hair accessories. Its main office and distribution center are located in
About NES Group
The NES Group is one of the largest jewelry manufacturers, designing and distributing internationally in the Fine, Bridge, and Fashion markets. For over 20 years, our commitment has been to create beautiful jewelry with careful attention to detail in design, quality, service, and value. The NES Group pairs strategic business insight with world-class operations to make our retail and branding partnerships successful and profitable. In addition to their extensive private label business, NES host several national brands including Juicy Couture, Kensie, Badgley Mischka, Nautica, Bestey Johnson, Jones New York, Nine West, and True Religion as their newest addition!
View source version on businesswire.com: https://www.businesswire.com/news/home/20240624269574/en/
True Religion Media:
Berns Communications Group
Lori Rhodes / Michael McMullan
lrhodes@bcg-pr.com / mmcmullan@bcg-pr.com
Source: True Religion
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