ABB announces the acquisition of Aurora Motors
ABB has announced the acquisition of Aurora Motors, a $4 million U.S. Vertical Pump Motors provider with operations in Shanghai and California. Aurora Motors serves customers in 30 countries across agriculture, municipality, industrial, and fire protection sectors. The acquisition, expected to close by end of 2024, enhances NEMA's product portfolio and global market presence. This strategic move is part of ABB's Motion Business area's growth strategy, strengthening their position in the $3.4 billion NEMA motor industry. The deal will expand ABB's supply chain and improve global customer support, though financial terms weren't disclosed.
ABB ha annunciato l'acquisizione di Aurora Motors, fornitore di motori a pompa verticali negli Stati Uniti con un valore di 4 milioni di dollari e operazioni a Shanghai e in California. Aurora Motors serve clienti in 30 paesi nei settori dell'agricoltura, municipale, industriale e protezione antincendio. L'acquisizione, prevista per la conclusione entro la fine del 2024, arricchisce il portafoglio prodotti di NEMA e la presenza globale sul mercato. Questa mossa strategica fa parte della strategia di crescita nell'area Motion Business di ABB, rafforzando la loro posizione nell'industria dei motori NEMA del valore di 3,4 miliardi di dollari. L'accordo amplierà la catena di approvvigionamento di ABB e migliorerà il supporto globale ai clienti, sebbene i termini finanziari non siano stati resi noti.
ABB ha anunciado la adquisición de Aurora Motors, un proveedor estadounidense de motores de bomba verticales con un valor de 4 millones de dólares y operaciones en Shanghái y California. Aurora Motors atiende a clientes en 30 países en los sectores agrícola, municipal, industrial y de protección contra incendios. Se espera que la adquisición se cierre a finales de 2024, lo que mejorará el portafolio de productos de NEMA y la presencia en el mercado global. Este movimiento estratégico es parte de la estrategia de crecimiento del área de Motion Business de ABB, fortaleciendo su posición en la industria de motores NEMA, valorada en 3.4 mil millones de dólares. El acuerdo expandirá la cadena de suministro de ABB y mejorará el soporte al cliente a nivel global, aunque no se divulgaron los términos financieros.
ABB는 Aurora Motors의 인수를 발표했습니다. Aurora Motors는 상하이와 캘리포니아에서 운영되는 400만 달러 규모의 미국 수직 펌프 모터 공급업체입니다. Aurora Motors는 농업, 지방 자치 단체, 산업 및 화재 보호 분야에서 30개국의 고객에게 서비스를 제공합니다. 2024년 말까지 종료될 것으로 예상되는 이번 인수는 NEMA의 제품 포트폴리오와 글로벌 시장 존재감을 강화합니다. 이 전략적 결정은 ABB의 Motion Business 분야 성장 전략의 일환으로, 34억 달러 규모의 NEMA 모터 산업에서의 입지를 강화합니다. 이번 거래는 ABB의 공급망을 확장하고 글로벌 고객 지원을 개선할 것이지만, 재정 조건은 공개되지 않았습니다.
ABB a annoncé l'acquisition de Aurora Motors, un fournisseur américain de moteurs de pompe verticaux d'une valeur de 4 millions de dollars, avec des opérations à Shanghai et en Californie. Aurora Motors sert des clients dans 30 pays dans les secteurs de l'agriculture, des municipalités, de l'industrie et de la protection contre les incendies. L'acquisition, qui devrait être finalisée d'ici la fin de 2024, enrichit le portefeuille de produits de NEMA et la présence sur le marché mondial. Ce mouvement stratégique fait partie de la stratégie de croissance du secteur Motion Business d'ABB, renforçant leur position sur le marché des moteurs NEMA, évalué à 3,4 milliards de dollars. Cet accord élargira la chaîne d'approvisionnement d'ABB et améliorera le support client global, bien que les conditions financières n'aient pas été divulguées.
ABB hat die Übernahme von Aurora Motors angekündigt, ein US-Anbieter von vertikalen Pumpenmotoren im Wert von 4 Millionen Dollar mit Niederlassungen in Shanghai und Kalifornien. Aurora Motors bedient Kunden in 30 Ländern in den Bereichen Landwirtschaft, Kommunen, Industrie und Brandschutz. Die Übernahme, die bis Ende 2024 abgeschlossen sein soll, erweitert das Produktportfolio von NEMA und die globale Marktpräsenz. Dieser strategische Schritt ist Teil der Wachstumsstrategie im Bereich Motion Business von ABB, wodurch ihre Position in der 3,4 Milliarden Dollar schweren NEMA-Motorindustrie gestärkt wird. Der Deal wird die Lieferkette von ABB erweitern und den globalen Kundenservice verbessern, obwohl die finanziellen Einzelheiten nicht veröffentlicht wurden.
- Acquisition expands ABB's product portfolio in the vertical pump motors segment
- Gains access to established customer base across 30 countries
- Strengthens presence in strategic markets including agriculture and fire protection
- Enhances supply chain capabilities through Aurora's operations in China and US
- Complements existing NEMA motors division in $3.4B market
- Small revenue contribution ($4M) relative to ABB's size
- Undisclosed acquisition cost creates uncertainty for investors
Insights
This acquisition, while small in absolute terms (
The deal brings three key strategic benefits:
- Geographic expansion into new markets through Aurora's presence in 30 countries
- Supply chain optimization with manufacturing capabilities in China
- Product portfolio enhancement in the specialized vertical pump motor segment
Given the global NEMA motor market size of
The strategic value of this acquisition extends beyond immediate financial impact. Aurora Motors' expertise in vertical pump motors complements ABB's existing NEMA motor portfolio, particularly in mission-critical applications like municipal water systems and fire protection. The integration of Aurora's specialized knowledge with ABB's advanced manufacturing capabilities and global distribution network creates significant operational synergies.
The deal strengthens ABB's position in the growing industrial automation sector, where reliable motor solutions are essential for critical infrastructure. Access to Aurora's established customer base in 30 countries provides immediate market entry opportunities and cross-selling potential for ABB's broader product range.
- Aurora Motors is a global provider of Vertical Pump Motors
- Their products are distributed in 30 countries spanning the agriculture, municipality, industrial and fire protection industries
- The acquisition represents a significant enhancement to NEMA's product portfolio, bolstering the most comprehensive range of industrial electric motors in the global market
This transaction is part of the Motion Business area's profitable growth strategy, and it will allow the NEMA Motors Division to enhance its product offering, expand its supply chain and improve support to its global customer base.
"This bolt-on acquisition is a strategic move that not only expands our global footprint but also fills key market white spots. This acquisition aligns with our vision to enhance innovation and deliver unparalleled value to our customers worldwide," said Jesse Henson, President of ABB's NEMA Division. "By integrating Aurora Motors expertise, we are poised to accelerate growth and redefine industry standards, ensuring long-term success for our stakeholders."
"Combining Aurora's extensive experience and expertise in the vertical pump motor sector with ABB's top-tier operations and commitment to excellence in the industry is genuinely thrilling!" said Conroy Shum, President of Aurora Motors.
The global NEMA motor industry, roughly
*low voltage motors report 2023
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this 'Engineered to Outrun'. The company has over 140 years of history and more than 105,000 employees worldwide. ABB's shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world's industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion.
For more information please contact: | |
Media Relations | |
Phone: +1 919-561-8639 | ABB Motors and Mechanical |
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AR 72902 USA | |
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