Advance Auto Parts Waves Green Flag on “Advance My Track Challenge”

Rhea-AI Summary

Advance Auto Parts (NYSE: AAP) has launched the “Advance My Track Challenge,” a grassroots program aimed at connecting NASCAR short tracks with their communities. Running until April 27, fans can vote for their favorite of 22 tracks to win cash prizes for upgrades, with the top three tracks awarded $50,000, $15,000, and $10,000, respectively. The initiative aims to engage racing fans and enhance local tracks. The program coincides with Team Penske's Ryan Blaney's participation in the NASCAR Cup Series, showcasing the challenge on his car.

Positive

• Innovative grassroots program to connect with local communities.
• Offers substantial cash prizes ($50,000, $15,000, and $10,000) for track improvements.
• Enhances brand visibility through NASCAR sponsorship and fan engagement.

Negative

• None.

Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer and entitlement sponsor of the NASCAR Advance Auto Parts Weekly Series (NAAPWS), today announced the “Advance My Track Challenge,” an innovative grassroots program that celebrates the connection between NASCAR’s local short tracks, their communities and passionate racing fans.

The “Advance My Track Challenge” showcases 22 tracks throughout the United States and Canada. Beginning today through Tuesday, April 27, fans have an opportunity to vote for their favorite track on AdvanceMyTrack.com. Fans are invited to vote up to three times daily, and upon voting, will be entered to win NAAPWS-branded prizes.

The six tracks that receive the most votes after April 27 will be part of a two-day final round of voting, scheduled to begin Sunday, May 9. The track receiving the most votes in the final round will receive a $50,000 grand prize for track facility enhancements and community-based programs. The track finishing with the second-most votes receives $15,000, with the third-place track winning $10,000.

“When we announced our Weekly Series partnership last June, our primary objective was to advance local communities where we live and serve,” said Jason McDonell, Advance’s chief marketing officer. “Through the ‘Advance My Track Challenge,’ we invite racing fans to show their support for their favorite NASCAR short track while bringing awareness to the great work each track is doing within their respective communities. Race fans have a tremendous amount of pride and passion around their local track, and we’re excited to see this on full display.”

To support the program launch, “Advance My Track Challenge” branding will be featured on Team Penske’s No. 12 Advance Auto Parts Ford Mustang driven by last weekend’s NASCAR Cup Series race winner Ryan Blaney at this Sunday’s dirt race at the Bristol Motor Speedway in Bristol, Tennessee (3:30 p.m. ET, FOX).

“Advance is committed to growing local racing, and this is an awesome opportunity for fans to support their hometown tracks,” said Blaney, who began his career racing on short tracks across the Southeast. “It just feels right to unveil this program the week of the Bristol dirt race, an event that has its own unique grassroots connection. I look forward to representing Advance and NASCAR’s local tracks in our ‘Advance My Track Challenge’ Ford Mustang at what is going to be a can’t-miss race.”

“We’re pleased to create an authentic connection between Ryan, Team Penske and our Weekly Series partnership,” said McDonell. “Ryan and Team Penske have been incredibly supportive of the program, and we look forward to cheering on Ryan and the No. 12 team as they look to capture the checkered flag at Bristol just like they did at Atlanta on Sunday.”

Earlier this year, Advance announced a unique partnership with Team Penske. The automotive aftermarket retailer is using its associate sponsorship of Blaney’s No. 12 Ford Mustang to showcase NASCAR-sanctioned short tracks across the United States and Canada. Each week, two different tracks are featured on Blaney’s car. For every Blaney Cup Series victory, the winning track(s) featured on his car will receive $1,200 from Advance. Through this program, Florence Motor Speedway in Timmonsville, S.C., and Greenville-Pickens Speedway in Easley, S.C., each won $1,200 following Blaney’s win last Sunday at Atlanta.

About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of January 2, 2021, Advance operated 4,806 stores and 170 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,277 independently owned Carquest branded stores across these locations in addition to Mexico, Grand Cayman, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210324005473/en/

FAQ

What is the 'Advance My Track Challenge' by Advance Auto Parts?

The 'Advance My Track Challenge' is a grassroots program that allows fans to vote for their favorite NASCAR short tracks to win cash prizes for facility enhancements.

How can fans participate in the 'Advance My Track Challenge'?

Fans can vote for their favorite track on AdvanceMyTrack.com up to three times daily until April 27.

What are the prizes for the top tracks in the 'Advance My Track Challenge'?

The top three tracks will receive $50,000, $15,000, and $10,000 for improvements and community programs.

What is the deadline for voting in the 'Advance My Track Challenge'?

Voting for the 'Advance My Track Challenge' ends on April 27.

What is the significance of the 'Advance My Track Challenge' in relation to NASCAR?

The challenge enhances the connection between local short tracks and their communities, promoting grassroots racing and fan engagement.