Advance Auto Parts, Team Penske Announce Innovative Partnership for 2021

Rhea-AI Summary

Advance Auto Parts (NYSE: AAP) and Team Penske have launched a new initiative for the 2021 NASCAR Cup Series, featuring the No. 12 Ford Mustang driven by Ryan Blaney. This partnership aims to spotlight local NASCAR-sanctioned short tracks across the U.S. and Canada. Each week, Blaney's car will display tracks from the NASCAR Advance Auto Parts Weekly Series, with $1,200 awarded to featured tracks for each victory. The sponsorship will continue across four races this season, enhancing community engagement and support for local racing.

Positive

• Strategic partnership with Team Penske enhances brand visibility.
• Financial support ($1,200 per win) for local NASCAR tracks fosters community engagement.
• Continued sponsorship across four key races strengthens marketing efforts.

Negative

• None.

Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer and the Official Auto Parts Retailer of NASCAR, and Team Penske today announced a unique activation around the No. 12 Ford Mustang driven by Ryan Blaney in the NASCAR Cup Series.

During the 2021 season, Advance will use its associate sponsorship of Ryan Blaney's No. 12 Ford to showcase NASCAR-sanctioned local short tracks across the United States and Canada that are part of the NASCAR Advance Auto Parts Weekly Series. (Photo: Business Wire)

During the 2021 season, Advance will use its associate sponsorship of the No. 12 Ford to showcase NASCAR-sanctioned local short tracks across the United States and Canada that are part of the NASCAR Advance Auto Parts Weekly Series. Each week, up to two different Weekly Series tracks will be featured on Blaney’s car, alongside Advance’s iconic checkered-flag logo. The activation begins this week, as New Smyrna Speedway in New Smyrna Beach, Fla., will ride shotgun on Blaney’s No. 12 at the Daytona International Speedway.

Additionally, for every Ryan Blaney victory, the NASCAR Weekly Series track(s) featured on his car will each receive $1,200 to be used for track operations, local track driver winnings, or supporting a charity of the track’s choosing.

Advance will continue its sponsorship of Team Penske’s No. 12 Ford in four races this season: at the Bristol Motor Speedway dirt race on March 28, Darlington Raceway on May 9, Atlanta Motor Speedway on July 11 and the night race at Richmond on September 11. The company is entering the second season of a multi-year agreement with Team Penske.

“We are delighted to partner with Team Penske to advance local racing through this activation,” said Jason McDonell, Advance’s chief marketing officer. “We believe this program will create a sense of pride with each of NASCAR’s local tracks while drawing more attention to the vital role these tracks play in their communities. We proudly support Ryan and Team Penske and look forward to celebrating in victory lane with Ryan this season.”

“Every driver in the Cup Series garage got their start racing locally on short tracks, so it’s meaningful for me to carry the flag with Advance Auto Parts to represent NASCAR’s local tracks on my No. 12 Ford,” said Blaney. “I look forward to being part of this program, winning races and benefiting a lot of short tracks in the process.”

Blaney will kick off the 2021 NASCAR Cup Series season at the Daytona 500, held at the Daytona International Speedway on Sunday, February 14 (2:30 p.m. ET on FOX).

About Advance Auto Parts

Advance Auto Parts, Inc., is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 3, 2020, Advance operated 4,811 stores and 168 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,269 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210211005681/en/

FAQ

What is Advance Auto Parts' new initiative with Team Penske in 2021?

Advance Auto Parts has partnered with Team Penske to showcase local NASCAR-sanctioned short tracks on Ryan Blaney's No. 12 Ford Mustang, starting this season.

How much will local tracks receive for each Ryan Blaney victory?

For each victory by Ryan Blaney, local tracks featured on his car will receive $1,200 for operations or charity.

When does the 2021 NASCAR Cup Series season start for Advance Auto Parts?

The season kicks off on February 14, 2021, with the Daytona 500.

How many races will Advance Auto Parts sponsor in 2021?

Advance Auto Parts will sponsor Ryan Blaney's No. 12 Ford in four races this season.

What is the significance of the partnership between Advance Auto Parts and NASCAR?

This partnership aims to promote local racing and highlight the importance of short tracks in the NASCAR community.