Aaron's Announces the Opening of its Newest GenNext Store in Fort Smith, Arkansas

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The Aaron's Company opens new GenNext store in Fort Smith, Arkansas as part of its expansion initiative, offering enhanced customer experience and value.

09/26/2023 - 08:30 AM

ATLANTA, Sept. 26, 2023 /PRNewswire/ -- The Aaron's Company, Inc. (NYSE: AAN), a leading, technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions, today announced the opening of its newest company-operated Aaron's GenNext store in Fort Smith, Arkansas.

The new Aaron's store in Fort Smith reflects the latest expansion of the Company's GenNext store initiative, which is transforming the in-store customer experience. The new store is conveniently located on the east side of Fort Smith near Mercy Hospital at 7607 Rogers Avenue. The store will be open Monday – Saturday from 10:00 a.m. – 8:00 p.m.

"GenNext stores are an integral part of the Company's strategy to transform Aaron's in communities across the country," said Douglas Lindsay, CEO of The Aaron's Company. "With the opening of every new GenNext store, we continue to receive positive feedback from our customers. We are excited to open our new store in the Fort Smith market and look forward to delivering exceptional value and service to our customers along with a best-in-class shopping experience."

Aaron's GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing a best-in-class experience for shoppers. The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations. So far this year, Aaron's has converted or opened 32 GenNext stores, bringing the total to 243 company-operated GenNext stores since launching the initiative in 2018.

About The Aaron's Company, Inc.
Headquartered in Atlanta, The Aaron's Company, Inc. (NYSE: AAN) is a leading, technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions of appliances, electronics, furniture, and other home goods across its brands: Aaron's, BrandsMart U.S.A., BrandsMart Leasing, and Woodhaven. Aaron's offers a direct-to-consumer lease-to-own solution through its approximately 1,260 Company-operated and franchised stores in 47 states and Canada, as well as its e-commerce platform. BrandsMart U.S.A. is one of the leading appliance retailers in the country with ten retail stores in Florida and Georgia, as well as its e-commerce platform. BrandsMart Leasing offers lease-to-own solutions to customers of BrandsMart U.S.A. Woodhaven is the Company's furniture manufacturing division. For more information, visit investor.aarons.com, aarons.com, and brandsmartusa.com.