It’s Cool To Fly American Celebrates a Decade
This year marks the 10th anniversary of American Airlines' It's Cool to Fly American (ICTFA) program. Launched in 2014 by Bruce Sickler, the initiative assists children with autism and their families in preparing for air travel through mock experiences. The program, managed by American's Abilities Employee Business Resource Group (EBRG), collaborates with the HollyRod Foundation and other local organizations. ICTFA has helped over 8,500 participants from 4,500 families across 62 locations. The initiative aims to reduce travel anxiety and create an inclusive atmosphere for travelers with special needs.
- ICTFA program celebrates 10-year anniversary, showcasing longevity and commitment.
- Over 8,500 participants and 4,500 families benefited from the program.
- Initiative spans 62 locations, demonstrating a broad reach.
- Program includes partnerships with the HollyRod Foundation and local organizations, increasing its credibility and support.
- Enhances American Airlines' image as an inclusive and compassionate brand.
- Provides valuable experience to families with autism, potentially increasing customer loyalty.
- No direct financial benefits or revenue impacts from the program are mentioned.
- Program may incur ongoing operational costs without direct financial returns.
NORTHAMPTON, MA / ACCESSWIRE / June 10, 2024 / This year marks the 10-year anniversary of the It's Cool to Fly American (ICTFA) program, an initiative centered around preparing children and their families for air travel through mock travel experiences managed by American's Abilities Employee Business Resource Group (EBRG). The program partners with the HollyRod Foundation and several local organizations to raise awareness and provide resources to families with a loved one living with autism.
"We know the challenges that children with autism may experience in our airports and during a flight," said Julie Rath, Senior Vice President of Airport Operations at American Airlines. "This program not only helps reduce anxiety and discover the fun and adventure of travel, but it also enlightens our team members to travelers with special needs which, in turn, helps us promote a more inclusive and compassionate environment for all."
During the events, families can practice the entire air travel experience - from checking in at the airport, going through security, boarding the plane and taxiing out to an active runway and experiencing a simulated take off. All of these experiences help our customers become more comfortable with the sensory experience of air travel.
Bruce Sickler, Customer Care Manager in Global Reservations and Program Director for ICTFA, started the program in 2014 when he saw the need to bring solutions to the obstacles the disabled community faces while traveling. Sickler suffered an injury that limits his mobility and has a grandson on the autism spectrum, which is why he volunteers his time to educate and advocate on the needs of those living with disabilities. Sickler serves as the global lead for the Abilities EBRG, connecting more than 2,300 team members across five chapters globally.
Since its inception in 2014, "It's Cool to Fly American" has hosted more than 8,500 participants from approximately 4,500 families in more than 62 locations.
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SOURCE: American Airlines
View the original press release on accesswire.com
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