American Airlines Is Providing Inclusive Offerings
American Airlines showcases its deep commitment to diversity, equity, and inclusion through various initiatives aimed at enhancing customer engagement. Since 2020, the formation of a Community Council has driven strategic changes, including partnerships with organizations like Essence and Blavity Inc.. The airline is also elevating representation in its dining services, featuring menu items from diverse chefs and Black-owned businesses. These efforts underline American's goal of being a leader in inclusive travel experiences for its customers.
- Formation of a Community Council to enhance customer engagement.
- Partnerships with Essence and Blavity Inc. to support Black communities.
- Representation of diverse chefs in dining options for customers.
- Inclusion of Black-owned businesses in inflight offerings.
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NORTHAMPTON, MA / ACCESSWIRE / January 9, 2023 / American's commitment to diversity, equity and inclusion extends to our approach to customer engagement. As an integral part of this deepening commitment, we formed a Community Council in late 2020 made up of well-established community leaders with experience representing different industries. The members of the council have served as strategic advisers who provide us with objective and candid insight on company initiatives, particularly those focused on improving the customer travel experience.
Insights from the Community Council have motivated American to take many steps towards meaningful action, including adding more Black representation in our dining and inflight products as well as entertainment offerings. In 2021, we launched partnerships with Essence, the leading media, technology and commerce company dedicated to the needs of Black women, and Blavity Inc., a diversified digital media company that builds platforms to inform, entertain and engage communities of color. We also retained Walton Isaacson, a leading Black-owned advertising and marketing agency, as one of our agencies of record.
Through our James Beard Foundation sponsorship, American is featuring menu items from diverse chefs in our Flagship Lounges and Flagship First Dining locations. They include Chef Tiffany Derry, a two-time James Beard Award finalist, at the DFW Flagship Lounge. Bundt cakes from Silver Spoons Desserts, founded by black female entrepreneur Tamara Turned, are now featured on board select American Airlines flights as well.
Customers will continue to experience more representation throughout their travel journey to reflect the airline's commitment to becoming an industry leader in diversity, equity and inclusion.
View additional multimedia and more ESG storytelling from American Airlines on 3blmedia.com.
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SOURCE: American Airlines
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