American Airlines and Stand Up to Cancer (SU2C) Campaign Takes Off To Accelerate Funding for Cancer Research
American Airlines and Stand Up To Cancer (SU2C) have launched their annual fundraising campaign for cancer research. From now until September 30, customers can earn 25 AAdvantage bonus miles for every dollar donated ($25 minimum) to SU2C. AAdvantage Mastercard users can earn 50 bonus miles per dollar for donations between $25 and $10,000.
The campaign features actress Rosario Dawson in a new public service announcement. American Airlines has raised over $20 million for SU2C since 2016. This year, the airline will introduce -edition amenity kits featuring SU2C colors and a QR code for easy donations. The collaboration aims to support innovative cancer research and raise awareness about prevention, diagnosis, and treatment.
American Airlines e Stand Up To Cancer (SU2C) hanno lanciato la loro campagna annuale di raccolta fondi per la ricerca sul cancro. Fino al 30 settembre, i clienti possono guadagnare 25 miglia AAdvantage bonus per ogni dollaro donato (minimo $25) a SU2C. Gli utenti della Mastercard AAdvantage possono guadagnare 50 miglia bonus per dollaro per donazioni tra $25 e $10.000.
La campagna presenta l'attrice Rosario Dawson in un nuovo annuncio di servizio pubblico. American Airlines ha raccolto oltre $20 milioni per SU2C dal 2016. Quest'anno, la compagnia aerea introdurrà kit di cortesia in-edizione<> con i colori di SU2C e un codice QR per donazioni facili. La collaborazione ha l'obiettivo di sostenere la ricerca innovativa sul cancro e sensibilizzare sulla prevenzione, diagnosi e trattamento.
American Airlines y Stand Up To Cancer (SU2C) han lanzado su campaña anual de recaudación de fondos para la investigación del cáncer. Desde ahora hasta el 30 de septiembre, los clientes pueden ganar 25 millas AAdvantage bonus por cada dólar donado (mínimo de $25) a SU2C. Los usuarios de la Mastercard AAdvantage pueden ganar 50 millas bonus por dólar por donaciones entre $25 y $10,000.
La campaña cuenta con la actriz Rosario Dawson en un nuevo anuncio de servicio público. American Airlines ha recaudado más de $20 millones para SU2C desde 2016. Este año, la aerolínea introducirá kits de amenidad en-edición con los colores de SU2C y un código QR para facilitar las donaciones. La colaboración tiene como objetivo apoyar la investigación innovadora sobre el cáncer y aumentar la conciencia sobre la prevención, el diagnóstico y el tratamiento.
아메리칸 에어라인즈와 스탠드 업 투 캔서(SU2C)가 암 연구를 위한 연례 모금 캠페인을 시작했습니다. 지금부터 9월 30일까지 고객은 SU2C에 기부하는 모든 달러마다 25 AAdvantage 보너스 마일을 적립할 수 있습니다(최소 $25). AAdvantage Mastercard 사용자들은 $25에서 $10,000 사이의 기부에 대해 달러당 50 보너스 마일을 적립할 수 있습니다.
이번 캠페인은 여배우 로사리오 도슨이 참여한 새로운 공익 광고를 포함하고 있습니다. 아메리칸 에어라인즈는 2016년 이후로 SU2C를 위해 $20 백만 이상을 모금했습니다. 올해 항공사는 SU2C 색깔의 -판 키트를 도입하고, 기부를 쉽게 하기 위한 QR 코드를 추가할 예정입니다. 이 협업은 혁신적인 암 연구를 지원하고 예방, 진단, 치료에 대한 인식을 높이는 것을 목표로 하고 있습니다.
American Airlines et Stand Up To Cancer (SU2C) ont lancé leur campagne annuelle de collecte de fonds pour la recherche sur le cancer. Jusqu'au 30 septembre, les clients peuvent gagner 25 miles bonus AAdvantage pour chaque dollar donné (don minimum de 25 $) à SU2C. Les utilisateurs de la Mastercard AAdvantage peuvent gagner 50 miles bonus par dollar pour des dons compris entre 25 $ et 10 000 $.
La campagne met en avant l'actrice Rosario Dawson dans une nouvelle annonce de service public. American Airlines a levé plus de 20 millions de dollars pour SU2C depuis 2016. Cette année, la compagnie aérienne introduira des kits de confort en-edition présentant les couleurs de SU2C et un code QR pour faciliter les dons. Cette collaboration vise à soutenir la recherche innovante sur le cancer et à sensibiliser à la prévention, au diagnostic et au traitement.
American Airlines und Stand Up To Cancer (SU2C) haben ihre jährliche Fundraising-Kampagne zur Krebsforschung gestartet. Bis zum 30. September können Kunden 25 AAdvantage Bonusmeilen für jeden gespendeten Dollar (mindestens $25) an SU2C sammeln. AAdvantage Mastercard-Nutzer können für Spenden zwischen $25 und $10.000 50 Bonusmeilen pro Dollar verdienen.
Die Kampagne beinhaltet die Schauspielerin Rosario Dawson in einem neuen Öffentlichkeitsanhörung. American Airlines hat seit 2016 über $20 Millionen für SU2C gesammelt. In diesem Jahr wird die Fluggesellschaft -edition Ausstattungskits einführen, die die Farben von SU2C zeigen und einen QR-Code für einfache Spenden enthalten. Die Zusammenarbeit zielt darauf ab, innovative Krebsforschung zu unterstützen und das Bewusstsein für Prävention, Diagnostik und Behandlung zu schärfen.
- Potential increase in customer engagement and loyalty through AAdvantage miles incentives
- Positive brand association with cancer research fundraising
- Introduction of -edition amenity kits may enhance customer experience
- None.
Rosario Dawson, a SU2C celebrity ambassador, joins American to launch this year's fundraising campaign with a powerful new video alongside airline team members.
Customers will earn American Airlines AAdvantage® miles for donations made to SU2C during the six-week campaign.
FORT WORTH, TX / ACCESSWIRE / August 21, 2024 / American Airlines, in collaboration with Stand Up To Cancer® (SU2C), is launching its annual campaign to raise funds for innovative and life-saving cancer research and is inviting customers to contribute. The campaign kicked off with a powerful new public service announcement featuring actress, film producer and SU2C celebrity ambassador Rosario Dawson.
From now through Sept. 30, customers will receive 25 AAdvantage® bonus miles for every dollar they donate of
Additionally, anyone who uses their AAdvantage® Mastercard® credit card to contribute between
"Cancer affects countless lives, including many of our own team members and their loved ones. Our eight-year partnership with Stand Up To Cancer has become an important part of our airline. It truly allows us to live out our purpose of caring for people on life's journey while supporting Stand Up's vital mission of advancing life-saving research," said Ron DeFeo, American's Chief Communications and Marketing Officer.
Since joining forces in 2016, American has raised more than
This year, to further highlight the campaign and give customers an opportunity to support the campaign's important cause, American will launch a limited-edition specialty amenity kit design created in collaboration with sustainable fashion brand Raven + Lily.
The new Flagship® First Class and Flagship® Business Class kits feature the SU2C yellow, orange and red colors, along with Raven + Lily's recognizable zig-zag trim, while the Premium Economy kit features the SU2C yellow. The limited-edition kits will feature new skincare brands and offerings. Customers can scan a QR code within the kits to easily donate to the campaign. The SU2C specialty kits will take flight later this year. This kit marks American's second limited-edition amenity kit since the airline launched a new amenity kit program earlier this year.
"Cancer is a terrible thing to face alone. That's why Stand Up To Cancer is proud to join American Airlines to highlight the incredible stories of how showing up can mean so much during a cancer journey," said Rusty Robertson, Co-Founder of SU2C. "We thank Rosario Dawson for lending her voice to this campaign, as well as American Airlines and its customers, whose generous donations are putting essential funding into the hands of the top minds in science working tirelessly to accelerate the research and save lives now."
SU2C brings together the best and the brightest in the cancer community to help new therapies move from the laboratory to the patient quickly. By galvanizing the entertainment community, SU2C creates awareness and educates the public on cancer prevention, diagnosis and treatment and raises funds to support these efforts.
"I am one of the millions of people who have a loved one that's been touched by cancer. This year, 2 million people will be diagnosed - that's one person every 15 seconds. I'm hoping that when people watch this PSA, they will be encouraged to learn more, join us and rise to the challenge," said Rosario Dawson, a SU2C ambassador. "With the help of donors like you, we are making incredible strides. Together, we could see the end of cancer as we know it."
Learn more about the 2024 fundraising campaign and how to donate at SU2C.org/AA.
About American Airlines Group
To Care for People on Life's Journey®. Shares of American Airlines Group Inc. trade on Nasdaq under the ticker symbol AAL and the company's stock is included in the S&P 500. Learn more about what's happening at American by visiting news.aa.com and connect with American @AmericanAir and at Facebook.com/AmericanAirlines.
About Stand Up To Cancer
Stand Up To Cancer® (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C is a 501(c)(3) charitable organization and was initially launched as a division of the Entertainment Industry Foundation. Established in 2008 by media and entertainment leaders, SU2C utilizes these communities' resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of April 2024, more than 3,100 scientists representing more than 210 institutions are involved in SU2C-funded research projects.
As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee, led by William G. Nelson, M.D., Ph.D., conduct rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Founders and Advisors Committee (FAC) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Julian Adams, Ph.D., serves as SU2C's president and CEO.
For more information visit StandUpToCancer.org, Instagram, TikTok, Twitter, Facebook, and YouTube.
View additional multimedia and more ESG storytelling from American Airlines on 3blmedia.com.
Contact Info:
Spokesperson: American Airlines
Website: https://www.3blmedia.com/profiles/american-airlines
Email: info@3blmedia.com
SOURCE: American Airlines
View the original press release on accesswire.com
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