[Form 4] JFrog Ltd Insider Trading Activity

Rhea-AI Filing Summary

JFrog Ltd. insider Tali Notman exercised 1,693 employee stock options with an exercise price of $15.12 on 10/01/2025 and immediately sold all 1,693 underlying ordinary shares. The sales occurred in two blocks: 1,280 shares sold at a weighted-average price of $46.98 (trades ranged $46.63–$47.30) and 413 shares sold at a weighted-average price of $47.89 (trades ranged $47.72–$48.15), reducing the reporting person’s beneficial ownership to 658,842 ordinary shares. The transactions were executed under a Rule 10b5-1 trading plan adopted December 6, 2024. The Form 4 was signed via power of attorney on 10/03/2025.

Positive

• Reporting person retains substantial ownership: remains beneficial owner of 658,842 ordinary shares
• Trades executed under a Rule 10b5-1 plan, reducing likelihood of opportunistic insider timing

Negative

• Insider sold all shares from exercised options: 1,693 shares sold on 10/01/2025, which is a realized disposition by a senior officer

Insights

Corporate Insider Transactions Analyst

Insider exercised options and sold all resulting shares under a 10b5-1 plan.

The reporting person exercised 1,693 options at $15.12 and sold the same number of shares, realizing proceeds at weighted-average sale prices of $46.98 and $47.89 in two sale blocks on 10/01/2025.

This sale was effected under a pre-established Rule 10b5-1 plan adopted 12/06/2024, which indicates the trades followed an automated plan rather than ad hoc insider timing.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Notman Tali

(Last) (First) (Middle)

C/O JFROG LTD.

270 E. CARIBBEAN DRIVE

(Street)

SUNNYVALE CA 94089

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
JFrog Ltd [ FROG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF REVENUE OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Ordinary Shares	10/01/2025		M(1)		1,693	A	$15.12	660,535	D
Ordinary Shares	10/01/2025		S(1)		1,280	D	$46.98(2)	659,255	D
Ordinary Shares	10/01/2025		S(1)		413	D	$47.89(3)	658,842	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Share Option (right to buy)	$15.12	10/01/2025		M(1)			1,693	10/13/2024	02/03/2030	Ordinary Shares	1,693	$0	0	D

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person December 6, 2024.

2. This transaction was executed in multiple trades at prices ranging from $46.63 to $47.30. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

3. This transaction was executed in multiple trades at prices ranging from $47.72 to $48.15. The price reported above reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

	/s/ Shanti Ariker pursuant to power of attorney	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the Form 4 filing for JFrog (FROG) disclose?

The filing shows that Tali Notman exercised 1,693 options at $15.12 and sold those 1,693 shares on 10/01/2025 under a Rule 10b5-1 plan.

How many shares did the insider sell and at what prices?

The insider sold 1,280 shares at a weighted-average price of $46.98 (trades ranged $46.63–$47.30) and 413 shares at a weighted-average price of $47.89 (trades ranged $47.72–$48.15).

Did the Form 4 indicate whether the trades were pre-planned?

Yes. The sales were effected pursuant to a Rule 10b5-1 trading plan adopted on 12/06/2024.

What is the reporting person’s beneficial ownership after the transactions?

Following the transactions, the reporting person beneficially owns 658,842 ordinary shares.

Who signed the Form 4 and when?

The Form 4 was signed by /s/ Shanti Ariker pursuant to power of attorney on 10/03/2025.