[144] JFrog Ltd SEC Filing

Rhea-AI Filing Summary

Form 144 notice by an insider of JFrog Ltd (FROG) proposing to sell common stock. The filing lists a proposed sale of 1,693 common shares through UBS Financial Services on NASDAQ with an aggregate market value of $79,791.09. The shares were acquired on 10/01/2025 by exercise of stock options and paid in cash on that date. The filing reports 116,741,766 shares outstanding for the issuer. The notice also discloses two sales by the same person, Tali Notman, in the past three months: 13,067 shares sold on 09/08/2025 for $656,786.62 and 1,694 shares sold on 08/01/2025 for $71,240.66. The filer affirms they are not aware of undisclosed material adverse information about the issuer.

Insights

Securities Analyst

TL;DR Routine insider notice of option exercise and planned sale; recent prior sales are disclosed.

The filing documents a small proposed sale of 1,693 shares following an option exercise and immediate cash payment, which is consistent with typical insider liquidity activity. UBS is identified as the executing broker and NASDAQ as the listing venue. Two prior transactions by the same person in the past three months are disclosed with gross proceeds shown, supporting transparency and compliance with Rule 144 notice requirements. There is no earnings, operating, or forward-looking information in this notice.

Corporate Governance Expert

TL;DR Compliance-focused filing showing timely disclosure of insider sales; no governance red flags in the notice itself.

The file shows the insider represented they lack undisclosed material adverse information and provided dates and amounts for prior recent sales, which aligns with regulatory expectations for transparency. The transactions appear to be individual liquidity events (option exercise and subsequent sales). The notice does not disclose any unusual arrangements, derivatives, or sales aggregated across multiple related parties.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services, Inc. 11 Madison Avenue 4th Floor New York NY 10010	1693	79791.09	116741766	10/01/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	10/01/2025	Exercise of stock options	Issuer			1693	10/01/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Tali Notman 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	09/08/2025	13067	656786.62
Tali Notman 270 E CARIBBEAN DRIVE SUNNYVALE CA 94089	Common	08/01/2025	1694	71240.66

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)