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Yelp Helps Its Users Re-Empty the Nest As Record-breaking Number of Adult Children Now Live With Parents

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Yelp Inc. is launching a new initiative called "Re-Empty the Nest" to support young adults moving out of their parents' homes during the ongoing economic challenges of the COVID-19 pandemic. The program offers $2,000 to select recipients to cover moving costs and related expenses. Yelp reports a significant increase in demand for moving and packing services, with quotes requested up 34% in San Francisco and 22% in New York. This effort aligns with Yelp's mission to connect consumers with local service professionals and facilitate transitions for young adults seeking independence.

Positive
  • Yelp is offering $2,000 to assist young adults with moving costs.
  • Inquiries for moving and packing services increased significantly: 34% in San Francisco and 22% in New York.
  • Yelp's platform now facilitates direct communication between consumers and businesses, enhancing lead generation.
Negative
  • None.

SAN FRANCISCO--()--At the onset of the COVID-19 pandemic, many young adults ditched their rentals and returned home to live with their parents. In fact, 52% of young Americans ages 18 to 29 are now living with at least one of their parents, that’s 26.6 million people in total as reported in July*. Reasons for moving home include college closures, unemployment, and the stress of lockdowns early in the pandemic, leaving many young adults looking for the opportunity to save money on rent, while having the security and comforts of living back at home with their parents. To assist adult children who want to get back out on their own, Yelp Inc. (NYSE: YELP) is offering to help “Re-Empty the Nest” with $2,000 to cover moving costs of select recipients.

While some young professionals may be enjoying the many perks of living at home with family, others might be itching to get back to their own space. Yelp Re-Empty the Nest is making it easier than ever to handle the financial stress that can often come with a move, and helping them confidently move out, knowing they have the right professionals to offer a helping hand. Yelp will award select users $2,000 that can be used at their discretion: to cover moving expenses, cleaning services related to the move, or other reliable professionals to make the transition easier, like a handyman, landscaper, or plumber.

Yelp is seeing consumer interest and requests for quotes in categories like movers and packing services increase in major metro areas, compared to the same time period last year. In fact, Yelp data shows that the number of quotes requested for movers recently increased 34% in San Francisco and 22% in New York. Paying for movers or other service professionals to help with the transition to your own place may be difficult and stressful - but as a company whose mission is to connect people with great local businesses, Yelp is here to help with its expansive network of home service professionals.

“Many young adults are enjoying living back at home and spending more time with their families, however, for those looking to find their own place again, Yelp is here to help them with everything they need to move, whether it’s a real estate agent, movers, packing services, or a handyman,” said head of product for home and local services, Lindsay Goyne. “Yelp has an extensive network of highly-rated home professionals that are ready to help with the life transitions many are experiencing.”

In fact, Yelp recently reinvented the hiring experience for home and local services by expanding and revamping new guided questionnaires for Request-A-Quote to an additional 100 business categories, as well as giving consumers an easy way to schedule appointments right from the Yelp platform. Built to facilitate direct communication between consumers and business owners, Request-A-Quote has helped hundreds of thousands of businesses generate more leads, while giving consumers a way to get things done quickly and efficiently. In 2019, more than nine million projects were created by consumers, and more recently, in August 2020, Yelp saw more than 900,000 projects generated.

To enter, Yelp users can share why they want to re-empty their nest or why they’re ready to leave the nest, and submit a Request-a-Quote (via the Yelp app) for movers, home cleaning, landscaping, plumbing or a handyman at ReEmptyTheNest.com from October 20 through October 30th.

See the Official Rules available at ReEmptyTheNest.com.

*According to a Pew Research Center analysis of Current Population Survey data.

About Yelp
Yelp Inc. (www.yelp.com) connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in July 2004. Since then, Yelp has taken root in major metros in more than 30 countries.

Contacts

Alison Brod Marketing + Communications
Erika Birg
yelp@abmc-us.com

FAQ

What is Yelp's Re-Empty the Nest initiative?

Yelp's Re-Empty the Nest initiative offers $2,000 to young adults to help with moving costs as they transition back to independent living.

How much has Yelp allocated for moving assistance?

Yelp has allocated $2,000 to select recipients to help cover their moving expenses.

When is the application period for the Re-Empty the Nest program?

The application period for the Re-Empty the Nest program runs from October 20 through October 30.

What cities are seeing increased demand for moving services according to Yelp?

Yelp reports a 34% increase in moving service quotes in San Francisco and a 22% increase in New York.

How can participants apply for Yelp's moving assistance?

Participants can apply by submitting a Request-a-Quote via the Yelp app at ReEmptyTheNest.com.

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