Award-Winning Wells Fargo Website Helps Support Small Businesses Through the Pandemic and Beyond
Wells Fargo (NYSE: WFC) announced recognition with the 2021 Apex Award and the 2021 Gramercy Banking and Credit Union Award for its Small Business Resource Center, launched in July 2020 to assist small businesses during the COVID-19 pandemic. The center has served nearly 900,000 businesses, providing resources to help them navigate economic challenges. CEO Mary Mack highlighted the importance of offering actionable support. Additionally, Wells Fargo emphasizes its commitment to fostering inclusivity through various programs, including the $175 million Diverse Community Capital Program.
- Received 2021 Apex Award and Gramercy Banking and Credit Union Award.
- Small Business Resource Center assisted nearly 900,000 small businesses.
- Launched Diverse Community Capital Program with $175 million to support diverse small businesses.
- None.
Today, Wells Fargo & Company (NYSE: WFC) announced it received the 2021 Apex Award and the 2021 Gramercy Banking and Credit Union Award in honor of its online Small Business Resource Center, which debuted in July 2020 to help small business owners amid the COVID-19 pandemic.
Wells Fargo Image (Photo: Wells Fargo)
Since its launch, the Small Business Resource Center has assisted nearly 900,000 small businesses looking for tools, resources, and financial assistance to help weather one of the largest economic downturns in history. By delivering timely, actionable information through articles, webinars, and videos, the website helps small business owners adapt and pivot their business models, keeping their employees paid and their doors open during the pandemic.
“When the pandemic hit, we knew our small business customers needed us more than ever,” said Mary Mack, CEO of Consumer and Small Business Banking at Wells Fargo. “In addition to capital assistance, we recognized the vital need to provide small business owners with actionable, practical, and empathetic support and advice so they could take immediate steps to adapt to the crisis and build their businesses. We put ourselves in the shoes of small business owners to ensure we were providing them some of what they needed to not only get through each day, but to help get through the many months of the pandemic and beyond.”
Centered on five key themes — business strategy, capital considerations, connections, insights, and marketing — the Small Business Resource Center provides information in a variety of formats to help small business owners. The site offers clear actionable steps, and provides worksheets that owners can take to develop action plans that help them adapt or pivot their businesses in a time of crisis. It also helps small business owners learn how to find mentors and create networks, discover insights into big-picture trends in business and the economy, and learn how to create a marketing message that speaks to where their customers are now.
The Apex Awards are an annual competition developed by Communication Concepts for corporate and nonprofit publishers, editors, writers, and designers who create print, web, electronic, and social media. This year featured a special COVID-19 media category for organizations who went above and beyond to provide information to help customers weather the pandemic.
The Gramercy Institute invites the world’s leading banks and credit unions to enter their very best marketing work for the Gramercy Banking and Credit Union Marketing Awards Program. The program exclusively evaluates banking and credit union marketing work according to creative excellence, media planning, marketing strategy, experiential marketing, public relations, and other benchmarks of banks and credit union marketing success.
Fostering an inclusive recovery
The Small Business Resource Center builds on Wells Fargo’s strong history of innovative support to small businesses through programs like the Wells Fargo Diverse Community Capital Program (DCC). The DCC is a
Wells Fargo also invested
Additionally, Wells Fargo played a huge role in the Paycheck Protection Program (PPP) providing approximately 282,000 PPP loans through its 2020 and 2021 lending to support small businesses trying to survive the COVID-19 pandemic. Total lending was nearly
*U.S. Small Business Administration
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately
Additional information may be found at www.wellsfargo.com | Twitter: @WellsFargo.
Cautionary Statement about Forward-Looking Statements
This news release contains forward-looking statements about our future financial performance and business. Because forward-looking statements are based on our current expectations and assumptions regarding the future, they are subject to inherent risks and uncertainties. Do not unduly rely on forward-looking statements as actual results could differ materially from expectations. Forward-looking statements speak only as of the date made, and we do not undertake to update them to reflect changes or events that occur after that date. For information about factors that could cause actual results to differ materially from our expectations, refer to our reports filed with the Securities and Exchange Commission, including the “Forward-Looking Statements” discussion in Wells Fargo’s most recent Quarterly Report on Form 10-Q as well as to Wells Fargo’s other reports filed with the Securities and Exchange Commission, including the discussion under “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2018, available on its website at www.sec.gov.
News Release Category: WF-SB
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FAQ
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