Mint Mobile Introduces Wireless Plan Built Specifically for Kids

Rhea-AI Summary

Mint Mobile has launched Mint Kids, a new wireless plan specifically designed for children. The plan offers unlimited talk and text plus 5GB of data for $15/month on T-Mobile's 5G network. Features include parental controls for data usage monitoring, no contracts, and flexible modification options. The plan includes free roaming in Canada (up to 3GB), free calling to Mexico and Canada, free mobile hotspot, and Wi-Fi calling. The service requires an upfront payment of $45 for a 3-month plan at the introductory rate, with full-price options available afterward. The plan will be available online and at Target starting next month.

Positive

• Launch of new revenue stream with kid-focused wireless plan
• Competitive pricing at $15/month with 5GB data
• Expansion of distribution through Target stores
• No contract commitment required, offering flexibility

Negative

• Introductory rate to first 3 months only
• Requires upfront payment of $45 for 3-month plan

Insights

Market Research Analyst

The launch of Mint Kids represents a strategic move into the growing children's wireless market segment, but its immediate financial impact on T-Mobile appears minimal. While the $15/month price point is competitive, the offering primarily serves to expand T-Mobile's ecosystem and strengthen brand loyalty through family-focused services.

The plan's features align with current market demands for parental controls and flexible terms, potentially attracting budget-conscious families. However, with data allocation of 5GB and initial availability restricted to online and Target stores, this product launch is more about market positioning than significant revenue generation. The strategy appears focused on long-term customer acquisition rather than immediate financial returns.

Mint Kids gives families an affordable way to stay connected with unlimited talk and text plus 5GB of data for $15/month

BELLEVUE, Wash.--(BUSINESS WIRE)-- Calling all parents who want to treat themselves to some peace of mind this Halloween. Today Mint Mobile (NASDAQ: TMUS) announced the launch of Mint Kids — a full-size wireless plan designed specifically for children. With unlimited talk and text plus 5GB of data, Mint Kids delivers the essential connectivity parents want for their children for $15/month. And because it’s all on T-Mobile’s industry-leading 5G network, families can feel secure knowing they’ll be able to keep in touch and keep tabs on their Mini-Me(s).

Mint Kids gives families an affordable way to stay connected with unlimited talk and text plus 5GB of data for $15/month (Graphic: Business Wire)

Mint Kids is not only affordable, it also ensures mom and dad stay in control. With Mint Kids, parents can monitor their child’s data usage and will receive all communications — including alerts — about the account. Plus, the plan offers flexibility with no contracts, allowing parents to modify, add more data or cancel to suit their changing needs.

"At Mint Mobile, we know how important it is for families to stay connected. We’re listening to parents who tell us they want a safe, reliable and affordable way for their kids to have a phone," said Andrew Fried, SVP, Direct to Consumer at Mint Mobile. "With Mint Kids, we’re answering that call, offering a plan that’s easy for parents to manage and gives them peace of mind with kid-sized pricing and essential connectivity."

Mint Kids delivers all the value and benefits Mint Mobile is famous for including 5G for free, free roaming in Canada, free calling to Mexico and Canada, free mobile hotspot, Wi-Fi calling and so much more. It’s available now online and will be available at Target starting next month.

For more information on Mint Kids, visit: mintmobile.com/kids.

Upfront payment of $45 for 3-month plan (equiv. to $15/mo.) req’d. Intro rate for first 3 months only; then full-price plan options available. Taxes & fees extra. 5G access included at no extra cost; capable device required. Free Roaming in Canada: Includes up to 3GB of high-speed data per month. Not for extended international use; service may be terminated or restricted for excessive roaming. Coverage not available in some areas. See terms at mintmobile.com

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20241030605345/en/

Media Contact

T-Mobile US, Inc. Media Relations

MediaRelations@t-mobile.com

Investor Relations Contact

T-Mobile US, Inc.

Investor.Relations@t-mobile.com

https://investor.t-mobile.com

Source: T-Mobile US, Inc.

FAQ

What is included in Mint Mobile's (TMUS) new Mint Kids plan?

Mint Kids includes unlimited talk and text, 5GB of data, free 5G access, free roaming in Canada, free calling to Mexico and Canada, free mobile hotspot, and Wi-Fi calling for $15/month.

How much does Mint Mobile's (TMUS) Mint Kids plan cost upfront?

Mint Kids requires an upfront payment of $45 for a 3-month plan, equivalent to $15/month for the introductory period.

Where can customers purchase Mint Mobile's (TMUS) Mint Kids plan?

Mint Kids is available online and will be available at Target stores starting next month.

What parental control features does Mint Mobile's (TMUS) Mint Kids plan offer?

Parents can monitor their child's data usage and receive all account communications and alerts through the Mint Kids plan.