Dodge Crowns Chief Donut Maker After Nationwide Competition
On April 26, 2022, Dodge announced the appointment of Preston Patterson from North Carolina as its new Chief Donut Maker after a nationwide competition that attracted over 173,500 applications. The contest showcased Patterson's skills through various challenges, ultimately leading to his selection. As Chief Donut Maker, he will receive a salary of $150,000 and access to significant automotive events. This initiative is part of Dodge's 'Never Lift' plan, aimed at promoting the brand's future performance, which includes focusing on electrified muscle cars.
- Over 173,500 applications indicate strong brand engagement.
- The Chief Donut Maker role enhances brand visibility and customer connection.
- Preston Patterson's appointment reflects the brand's innovative marketing approach.
- None.
AUBURN HILLS, Mich., April 26, 2022 /PRNewswire/ --
- Warning, spoiler alert below!
- Preston Patterson from North Carolina has won the role of Dodge's chief donut maker
- Search to fill the greatest automotive job in the world began in January
- Webisode finale naming Patterson as winner can be viewed now at DodgeGarage.com
- Chief donut maker will rep Dodge and help share the epic evolutionary journey into the future of electrified muscle from a fan's perspective
- Fans can follow @ChiefDonutMakerOfficial on Instagram to keep up with what this epic next year has in store for Preston at https://www.instagram.com/chiefdonutmakerofficial/
- The chief donut maker campaign is part of the brand's Never Lift plan, which provides a 24-month road map to Dodge's performance future
After months of anticipation and more than 173,500 applications, the Dodge brand's search to fill the greatest automotive job in the world came to its supercharged conclusion today. Proving he has the character and the drive in a series of high-stakes challenges, Preston Patterson of North Carolina has officially been named chief donut maker in today's grand finale webisode, now airing on DodgeGarage.com.
"After a nearly four-month search for our chief donut maker, we were blown away by our 10 finalists, and how each uniquely embodied the very best of the Dodge brand," said Dodge CEO Tim Kuniskis. "We put our candidates to the test both on and off the track and Preston never lifted, proving that he possesses the knowledge, character and drive to represent the Brotherhood of Muscle."
"To go from a kid who had a poster of a Dodge Viper on my bedroom wall to being handed the keys to a Dodge Challenger Hellcat as my company car is beyond my wildest dreams," said Patterson. "I'm
The competition began with applications in January, then short video submissions due by the end of February. The videos informed the brand's selection of the top 10 finalists in March. From there the finalists were flown out to Radford Racing School for a series of challenges and eliminations that became the basis for the web series now airing on DodgeGarage.com.
The chief donut maker will earn
Dodge enlisted champion wrestler Bill Goldberg to oversee the competition, with appearances from celebrities Joey Wells and Will "Spank" Horton from Kevin Hart's Muscle Car Crew, NHRA champion Matt Hagan and sportscaster Katie Osborne.
The finalists included Abbie K. (Burley, Idaho), Artie S. (Brooklyn, New York), Corrie M. (Las Vegas), Edgar C. (Taylorsville, Utah), Jamie H. (Birmingham, Alabama), James O. (La Vergne, Tennessee), Lauren F. (Las Vegas), Melissa W. (Highland Lakes, New Jersey), and Pauline Y. (Monterey, California).
The chief donut maker search is part of the brand's Never Lift plan, which provides a 24-month road map to Dodge's performance future.
The announcement was made today, HEMI® Day (April 26), celebrated by Dodge and Mopar fans everywhere. It is a reference to the legendary 426-cubic-inch HEMI V-8 built from 1964 through the 1971 model year.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs that deliver unrivaled performance in each of the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge delivers the drag-strip dominating 807-horsepower Dodge Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT Redeye, the most powerful and fastest mass-produced sedan in the world, and the Dodge Durango SRT 392, America's fastest, most powerful and most capable three-row SUV. Combined, these three muscle cars make Dodge the industry's most powerful brand, offering more horsepower than any other American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making it the first domestic brand ever to rank No. 1 in the J.D. Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked No. 1 in the J.D. Power APEAL Study (mass market), making it the only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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SOURCE Stellantis
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