Perion Launches New Advanced Features for Programmatic Digital Out of Home at WOO London 2026

Key Terms

programmatic technical

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

digital out of home technical

Digital out of home (DOOH) are electronic screens and displays placed in public spaces—such as billboards, transit hubs, shopping centers and elevators—that show changing advertising or information. For investors it matters because DOOH turns static posters into flexible, data-driven ad inventory that can be bought and measured like online ads, offering recurring revenue potential, faster creative updates and clearer audience metrics tied to location and time.

dooh technical

DOOH stands for Digital Out‑Of‑Home, meaning digital screens and displays placed in public spaces like transit hubs, shopping centers, and street furniture that show advertising or information. For investors, DOOH matters because it represents a growing, measurable ad channel that can drive revenue and audience reach much like traditional billboards but with the flexibility to change content quickly and target audiences, so companies with strong DOOH offerings may capture shifting ad budgets.

share of voice technical

Share of voice measures how much attention a company gets in media, social platforms, advertising or analyst coverage compared with its competitors, expressed as a portion of the total conversation. For investors it signals visibility and momentum—like a slice of the public’s attention pie—helping indicate whether a business is winning mindshare, fueling sales or facing reputational gaps that could affect future earnings and stock performance.

guaranteed-delivery technical

Guaranteed-delivery is a settlement arrangement used when shares or payments for a securities deal cannot be exchanged immediately; a broker or bank promises that the missing item will be delivered within a short, specified window after the trade. For investors, it lets you commit to participate in an offering or trade on time—like reserving a ticket now and paying later under a seller’s guarantee—while reducing the risk that the transaction will fail because of short-term paperwork or timing delays.

audience measurement technical

Audience measurement is the process of counting and describing who consumes a media outlet’s content — for example how many people watched, read, listened, when, for how long, and what basic groups they belong to. Investors use these numbers like a store owner uses foot-traffic counters: they show how valuable the audience is to advertisers, influence revenue forecasts, pricing power, and growth prospects, and help assess whether a media business is attracting the right customers.

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Launching Ask Perion, DOOH SOV, and Curated Measurement to create a more connected Programmatic DOOH workflow from planning to outcomes.

LONDON--(BUSINESS WIRE)-- Perion (NASDAQ & TASE: PERI), an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, is introducing new capabilities at WOO London. The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and measured.

What Perion Is Introducing at WOO

PLAN | Ask Perion

An agentic DOOH planning experience that transforms campaign planning from a manual workflow into a conversational interface. Buyers can describe budget, market, audience, and campaign goals in natural language and receive a structured media plan across cities, venue types, formats, audience segments, and publishers in minutes.

ACTIVATE | DOOH SOV (Share of Voice)

A new guaranteed-delivery campaign type inside Perion One designed to bring the 75–80% of DOOH spend that is still booked direct into the same infrastructure used for programmatic demand. Publishers can now manage guaranteed share-of-voice and per-screen delivery inside the platform, without parallel workflows or external booking systems.

ANALYZE | Curated Measurement

A new measurement layer that gives advertisers a clearer view of incremental campaigns by connecting planning inputs, delivery data, and outcome signals inside a single workflow. Rather than stitching together third-party studies after the fact, Curated Measurement surfaces performance indicators alongside activation, ultimately helping buyers and publishers evaluate what worked and why, closer to the point of execution.

Together, these launches reflect a broader shift in how Programmatic DOOH is executed: smarter planning, greater activation control, and measurement that’s connected to the workflow rather than layered on after the campaign.

On Stage at WOO

On Friday, June 5, Will Brownsdon, Managing Director EMEA at Perion, will join other leaders from the DOOH industry for a breakout panel:

“Automation vs Programmatic: True Driver of Scalable Growth”

Brownsdon will join panelists examining whether the next phase of DOOH growth will come from more programmatic pipes, or from removing the operational friction between planning, buying, delivery, and measurement.

Panel Details: Friday, June 5, 9:10–10:00 AM

Later that morning, Ichiro T. Jinnai, President, Perion Japan, will join the panel:

"The big global moves in AUM" within the Accelerating Audience Measurement and Minimum Standards session, alongside other global industry leaders. The discussion will examine how the industry is moving toward common standards for audience measurement in DOOH.

Panel Details: Friday, June 5, 11:10–12:00

Where to Find Perion at WOO

Perion will host live demos of Ask Perion and DOOH SOV throughout the Congress at the Perion Booth #7 in the Platinum Exhibition Area.

Attendees can explore:

• Conversational DOOH campaign planning
• Guaranteed delivery workflows for publishers
• Connected measurement capabilities
• End-to-end execution across planning, activation, and outcomes

To learn more or request a demo, contact us

About Perion

Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company’s proprietary AI agent, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale.

For more information, visit www.perion.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20260603227955/en/

Sharona Meushar
VP of Global PR & Communications
sharonam@perion.com

Source: Perion