DMS Launches New Digital Advertising Technology To Support Latest Consumer Shopping Trends
Digital Media Solutions (NYSE: DMS) has launched DMS Exchange, a self-service digital advertising marketplace aimed at connecting advertisers with high-intent consumers. The platform simplifies campaign management by offering access to a network of vetted publishers and features that allow advertisers to define target audiences and budgets. The launch coincides with the Medicare annual election period and signals a shift towards digital performance advertising. With access to a database of 150 million consumers, DMS aims to enhance campaign quality and ROI for advertisers.
- Launch of DMS Exchange to connect advertisers with consumers effectively.
- Access to a database of 150 million consumers improves campaign quality.
- Facilitates better ROI calculation through transparent campaign visibility.
- Reliance on automated systems may pose risks in targeting accuracy.
- Potential market competition as more players enter digital advertising space.
CLEARWATER, Fla.--(BUSINESS WIRE)--Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands that provide the products and services they need. A vertical-agnostic, self-service digital advertising marketplace that connects digital advertisers with high-quality publishers at scale, DMS Exchange will help provide the optionality desired by today’s consumers across multiple industries.
Advertising budgets have continued shifting from traditional to digital media, with many industry experts predicting the share of media budgets spent across digital channels will grow into 2021 and beyond. Particularly in light of the current global environment, brands are prioritizing digital performance advertising efforts that offer a linear connection between media spend and advertising results, enabling better calculation of advertising return on investment (ROI). DMS Exchange helps advertisers scale the types of digital performance advertising campaigns that offer transparent campaign visibility.
By leveraging automated filters, rules and configurations, DMS Exchange lets digital advertisers find ideal customers for their products and services. The proprietary DMS Exchange marketplace simplifies campaign management for digital advertisers by providing fast access to high-quality, vetted publishers while making it easy to optimize campaigns to achieve advertising objectives.
Additional DMS Exchange capabilities include:
- Access to the DMS database of 150 million consumers, which is leveraged to enhance campaign quality and advertiser conversion rates.
- Functionality to let digital advertisers easily define their target audiences and their advertising budgets, instantly connecting them with high-intent consumers ready to take action.
- A network of pre-approved publishers, letting advertisers quickly and accurately identify the highest-quality sources to scale their digital performance advertising campaigns.
- A real-time performance feedback data loop to help advertisers and publishers optimize their digital performance advertising results and hone in on the campaigns that provide the most value.
“With the launch of DMS Exchange, DMS is developing SaaS technology to help advertisers quickly and easily connect with their target audiences at scale while providing a sophisticated platform to support the monetization efforts of high-quality publishers,” said Jason Rudolph, chief product officer for DMS. “DMS Exchange is a vertical-agnostic marketplace, but our initial recruitment efforts will focus on a handful of verticals, including Medicare, insurance, auto warranty and mortgage. We’re particularly excited to introduce DMS Exchange and its vast capabilities in time for the Medicare annual election period (AEP), which kicks off October 15 and the insurance open enrollment period, which begins November 1.”
The proprietary, end-to-end advertising technology suite, developed in-house at DMS, connects digital advertisers with publishers and tracks digital performance advertising data in real time, offering valuable insight into consumer behaviors and campaign performance. The DMS suite of proprietary and SaaS advertising technology, including DMS Exchange, helps digital advertisers manage complex customer acquisition campaigns, scaling digital advertising efforts while centralizing advertising data to enhance digital performance advertising campaign results and boost marketing ROI.
DMS is an innovative global solutions provider for omni-channel digital performance advertising. Focused on one-to-one consumer engagement, DMS acts as the connection point between advertising clients and their prospective customers, aligning DMS with the advertisers’ needs and de-risking spend.
About Digital Media Solutions®
Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance advertising solutions leveraging innovative, performance-driven brand-direct and marketplace solutions to connect consumers and advertisers. DMS proprietary advertising technology, significant proprietary media distribution and data-driven processes help large advertising clients connect with and acquire more customers. For more information visit https://digitalmediasolutions.com.
Safe Harbor Statement
This press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include risks and uncertainties indicated from time to time in DMS’s amended registration statement, filed on August 6, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
© 2020 Digital Media Solutions, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.
