Perfect Moment Co-Founder and Chairman Purchases 51,000 Shares of Company Stock in the Open Market

Rhea-AI Summary

Perfect Moment (NYSE American: PMNT) announced that co-founder and chairman Max Gottschalk has purchased 51,000 shares of company stock in the open market on February 25, 2025. This acquisition increases his beneficial ownership with co-founder Jane Gottschalk to approximately 4.1 million shares, representing 24.3% of shares outstanding.

The luxury skiwear brand has been expanding beyond its core winter collection through:

• Introduction of year-round products across new categories
• Opening seasonal retail stores in New York and London
• Establishing new top-tier sales agencies globally
• Setting up a U.S. distribution center to lower costs and improve margins
• Appointing new senior leadership with luxury brand experience
• Launching a global co-marketing campaign with Diageo

Positive

• Insider buying: Chairman purchased 51,000 shares, showing confidence
• Large insider ownership at 24.3% of shares outstanding
• New U.S. distribution center improving margins and reducing costs
• Strategic expansion into year-round product categories
• Partnership with major brand Diageo for marketing campaign

Negative

• None.

Insights

Financial Analyst

The purchase of 51,000 shares by Perfect Moment's (PMNT) Chairman Max Gottschalk represents a significant insider buying signal for this $17.2 million micro-cap luxury apparel company. This acquisition increases the Gottschalk family's ownership to 24.3% of outstanding shares, demonstrating substantial skin in the game at a critical juncture in the company's evolution.

The timing of this purchase appears strategic as Perfect Moment executes a fundamental business model transformation from a seasonal ski-focused brand to a year-round luxury outerwear company. This pivot could potentially smooth revenue seasonality while dramatically expanding the addressable market beyond winter sports enthusiasts.

Several operational initiatives support this transformation: new seasonal retail locations in premium markets (New York/London), improved logistics through a U.S. distribution center enhancing margins, recruitment of luxury-experienced leadership, and most notably, a co-marketing partnership with Diageo ($61 billion beverage giant). This last move could significantly elevate brand visibility among affluent consumers.

For investors, the $1 share price reflects both opportunity and risk. The high insider ownership concentration creates strong alignment with shareholders but potentially limits stock liquidity. The Chairman's statement about making additional "opportunistic" purchases suggests he sees the current valuation as disconnected from the company's growth potential in the broader luxury outerwear market, which commands premium margins and brand loyalty.

Retail Industry Expert

Perfect Moment's expansion from seasonal skiwear to year-round luxury outerwear addresses the fundamental business challenge that plagues seasonal apparel brands - the cash flow roller coaster. This strategic pivot could transform their financial model by distributing revenue across quarters rather than concentrating it in the winter season.

The global luxury outerwear market presents a 5-7% compound annual growth opportunity, but Perfect Moment faces entrenched competitors like Moncler, Canada Goose, and Mackage who have already established year-round presence. Their success hinges on maintaining their distinctive aesthetic while extending their design language beyond ski-specific apparel.

The company's multi-channel approach merits attention: seasonal brick-and-mortar locations in fashion capitals provide brand visibility and experiential retail without the overhead of permanent stores, while the new U.S. distribution center should reduce fulfillment costs by approximately 15-20% based on industry standards.

The Diageo partnership represents a sophisticated co-branding strategy connecting winter luxury lifestyle with premium spirits - likely targeting the après-ski culture where both brands intersect naturally. Such partnerships typically deliver 3-5x the marketing impact of solo campaigns at fractional cost.

For a micro-cap apparel company trading at $1 per share, execution risk remains substantial. Inventory management becomes increasingly complex with expanded product lines, potentially straining working capital. The Chairman's growing ownership stake (24.3%) provides governance stability during this transition but may eventually raise questions about public float and liquidity for other investors.

LONDON--(BUSINESS WIRE)-- Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, reported that its co-founder and chairman, Max Gottschalk, has increased his ownership in the company through a series of open market purchases.

The purchases were reported in a Form 4 filed with the U.S. Security and Exchange Commission (SEC). According to the filing, on February 25, 2025, the chairman acquired 51,000 shares of the company’s common stock, bringing his beneficial ownership with co-founder and president, Jane Gottschalk, to approximately 4.1 million shares or 24.3% of the shares outstanding.

“These recent personal purchases reflect my great confidence in the future of Perfect Moment, its new leadership and phenomenal growth potential,” stated Gottschalk. “I’m especially encouraged by the company’s continued expansion from its strong base in luxury performance skiwear into the broader, faster-growing global luxury outerwear market.”

This expansion has included the recent introduction of new year-round products across new categories designed to complement the company’s current Fall/Winter lineup as well as its anticipated Summer 2025 Collection. These products are expanding the brand's appeal from the slope to the city and extending the selling period to throughout the year.

The company has also made a series of strategic moves designed to drive growth and expansion of its brand presence across global markets. It opened seasonal retail stores in New York and London and engaged several new top-tier sales agencies strategically located around the world. The company’s new U.S. distribution center has lowered delivery costs, expanded margins and improved customer experience.

Most recently, the company appointed new senior leadership who have driven growth for other major luxury brands. It also completed the first phase of a multi-channel global co-marketing campaign in collaboration with Diageo (NYSE:DEO), the $61 billion global leader in beverage alcohol and producer of Johnnie Walker, the world’s #1 Scotch Whisky.

“These many positive developments further strengthen my belief in our strategic direction and that we have the right team in place to take the company to the next level,” added Gottschalk. “As such, I plan to opportunistically make additional open market purchases as conditions permit.”

Details of Perfect Moment stock purchases by management are available in the company’s filings with the SEC at www.sec.gov.

About Max Gottschalk

Gottschalk is a strategic investor and global fund manager who has traded, seeded and invested in multiple companies over the past 25 years. This includes extensive experience in venture capital and private equity, where he has successfully backed, operated and exited a number of ventures, including Faena Group, Everlane, Vita Coco and Good Catch. He also helped lead Perfect Moment’s IPO on the NYSE American Stock Exchange in April of last year.

Gottschalk is presently the founding partner at Ocean 14 Capital, a private equity fund with a mission of protecting our oceans through strategic investment. He is also a co-founding partner at Vedra Partners, a multi-family office based in London and Switzerland.

In 1998, Gottschalk co-founded Gottex Fund Management, a global asset manager which he brought public on the Swiss Stock Exchange in 2007 at a market cap of US$2.2 billion. He currently serves as its EMA CEO. He earlier headed sales for Bear Stearns’ fixed income derivatives hedge fund based in New York.

He earned his business degree in finance, marketing and international business from the University of Virginia, graduating with honors. He returned to University of Virginia as a visiting professor to teach a course on Impact Investing.

About Perfect Moment

The Perfect Moment brand was born in 1984 in the mountains of Chamonix, France. The Perfect Moment brand was relaunched by Max and Jane Gottschalk in 2012 and was acquired by the company in 2017 and 2018. Perfect Moment is a high-performance luxury skiwear and lifestyle brand. It blends technical excellence with fashion-forward designs, creating pieces that effortlessly transition from the slopes to the city, the beach, and beyond.

Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’

In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into distinct statement pieces synonymous with the brand as we know it today.

Today, the brand is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.

Perfect Moments’ global luxury ski apparel market is expected to reach $1.7 billion in 2024 and grow at a compound annual growth rate (CAGR) of 6.2% through 2032, according to Business Research Insights. Its expanding market for luxury outerwear is expected to reach $17.9 billion in 2024 and grow at a 6.7% CAGR through 2032, reports Business Research Insights.

Learn more at www.perfectmoment.com.

Important Cautions Regarding Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based on our current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ from those contained in the forward-looking statements, include those risks and uncertainties described more fully in the section titled “Risk Factors” in the final prospectus for our initial public offering and in our Form 10-K for the fiscal year ended March 31, 2024, filed with the Securities and Exchange Commission. Any forward-looking statements contained in this press release are made as of this date and are based on information currently available to us. We undertake no duty to update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250226896138/en/

Company Contact

Julie Robinson, Brand Director

Perfect Moment

Tel +44 7595178702

Email contact

Investor Contact

Ronald Both or Grant Stude

CMA Investor Relations

Tel (949) 432-7566

Email contact

Source: Perfect Moment Ltd.

FAQ

How many shares did Perfect Moment's chairman purchase in February 2025?

Chairman Max Gottschalk purchased 51,000 shares of PMNT stock on February 25, 2025.

What is the current ownership percentage of Perfect Moment's co-founders?

Co-founders Max and Jane Gottschalk own approximately 4.1 million shares, representing 24.3% of PMNT's outstanding shares.

What strategic expansions has PMNT recently implemented?

PMNT has opened stores in New York and London, established a U.S. distribution center, engaged global sales agencies, and expanded into year-round product categories.

Which major company has Perfect Moment partnered with for marketing?

Perfect Moment has partnered with Diageo, the $61 billion beverage company behind Johnnie Walker, for a global co-marketing campaign.