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TrueBlue's PeopleScout Unveils "Connect More"™ Brand Promise

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TrueBlue's global talent solutions brand, PeopleScout, reveals its new brand promise 'Connect More' to emphasize meaningful connections between employers and critical talent. The brand refresh highlights the importance of innovative approaches in attracting candidates and engaging employees in today's evolving talent landscape. PeopleScout's commitment to deeper connections extends beyond just talent recruitment to provide actionable insights, transformative strategies, and unparalleled partnership experiences through industry-leading technology and in-house talent advisory expertise.

Il marchio di soluzioni per il talento globale di TrueBlue, PeopleScout, presenta la sua nuova promessa di marca 'Connect More', per enfatizzare le connessioni significative tra i datori di lavoro e il talento cruciale. Il rinnovo del marchio mette in luce l'importanza di approcci innovativi nell'attrarre candidati e coinvolgere i dipendenti nel panorama del talento in evoluzione di oggi. L'impegno di PeopleScout verso connessioni più profonde si estende oltre il semplice reclutamento di talenti per fornire analisi concrete, strategie trasformative ed esperienze di partnership senza pari attraverso tecnologie all'avanguardia e competenze consultive interne sul talento.
La marca de soluciones globales de talento de TrueBlue, PeopleScout, revela su nueva promesa de marca 'Conectar Más' para enfatizar las conexiones significativas entre los empleadores y el talento crítico. La renovación de la marca destaca la importancia de enfoques innovadores en la captación de candidatos y en la participación de los empleados en el cambiante paisaje de talento actual. El compromiso de PeopleScout con conexiones más profundas va más allá del simple reclutamiento de talentos para proporcionar perspectivas accionables, estrategias transformadoras y experiencias de asociación inigualables a través de tecnología líder en la industria y experiencia asesora de talento interno.
TrueBlue의 글로벌 인재 솔루션 브랜드인 PeopleScout은 '더 연결하기'라는 새로운 브랜드 약속을 발표하여 고용주와 핵심 인재 간의 의미 있는 연결을 강조합니다. 브랜드 리프레시는 오늘날 진화하는 인재 환경에서 후보자 유치와 직원 참여에 혁신적 접근의 중요성을 강조합니다. PeopleScout의 심화된 연결에 대한 약속은 단순한 인재 채용을 넘어서 업계 선도 기술과 내부 인재 자문 전문성을 통해 실행 가능한 통찰력, 변혁적 전략 및 비교할 수 없는 파트너십 경험을 제공합니다.
La marque de solutions pour talents mondiaux de TrueBlue, PeopleScout, dévoile sa nouvelle promesse de marque 'Connecter davantage' pour souligner les connexions significatives entre les employeurs et les talents essentiels. Le rafraîchissement de la marque met en lumière l'importance d'approches innovantes pour attirer des candidats et engager les employés dans le paysage de talents en évolution d'aujourd'hui. L'engagement de PeopleScout envers des connexions plus profondes dépasse le simple recrutement de talents pour fournir des insights actionnables, des stratégies transformatrices et des expériences de partenariat inégalées grâce à une technologie de pointe et à une expertise interne en conseil de talents.
Die globale Talentlösungsmarke von TrueBlue, PeopleScout, stellt ihr neues Markenversprechen 'Mehr verbinden' vor, um bedeutende Verbindungen zwischen Arbeitgebern und kritischem Talent hervorzuheben. Die Markenerneuerung betont die Bedeutung innovativer Ansätze bei der Gewinnung von Kandidaten und der Einbindung von Mitarbeitern in der sich entwickelnden Talentlandschaft von heute. PeopleScouts Engagement für tiefere Verbindungen geht über die reine Talentanwerbung hinaus und bietet umsetzbare Erkenntnisse, transformative Strategien und unvergleichliche Partnerschaftserfahrungen durch branchenführende Technologie und interne Talentberatungskompetenz.
Positive
  • PeopleScout's new brand promise 'Connect More' demonstrates the company's dedication to fostering meaningful connections between employers and critical talent in the evolving workforce.

  • The brand refresh emphasizes the importance of innovative approaches in attracting candidates and engaging employees in the dynamic talent landscape.

  • PeopleScout's commitment to deeper connections extends to providing actionable insights, transformative strategies, and unique partnership experiences through industry-leading technology and in-house talent advisory expertise.

Negative
  • None.

Demonstrating commitment to elevating connections with top talent

TACOMA, Wash., April 30, 2024 /PRNewswire/ -- TrueBlue (NYSE: TBI), a leading provider of specialized workforce solutions, today announced that its global talent solutions brand, PeopleScout, has undergone a strategic brand refresh. PeopleScout's new brand promise, "Connect More", and refreshed visual identity convey the importance of meaningful connections between employers and critical talent in the changing world of work.

"Today's dynamic talent landscape demands an innovative approach to attracting candidates and engaging employees," said Taryn Owen, President & CEO of TrueBlue. "PeopleScout's 'Connect More' brand promise emphasizes the importance of these connections across the talent spectrum, furthers our mission to connect people and work, and underscores the important difference the right talent can make for our clients."

PeopleScout knows that cultivating deeper, more profound connections is imperative. "Connect More" extends beyond connecting employers with talent. It spans PeopleScout's industry-leading technology, scalable offerings, and unrivaled in-house talent advisory expertise to deliver actionable insights, transformative strategy, and a partnership experience unlike any other provider in the industry.

PeopleScout's refreshed brand is grounded in its long legacy of exceptional service and differentiators that maximize results and improve outcomes for clients:

  • Proven Delivery: For more than 30 years, PeopleScout has built its reputation on integrity, transparent communication and a proven track record of success.
  • Meaningful Connection: PeopleScout excels at connecting with sought-after talent across diverse sectors—from the shop floor to the top floor; from healthcare clinics to innovation labs.
  • Digital Transformation: Leveraging its proprietary talent technology suite, Affinix™, PeopleScout provides candidates with a digital-first experience, harnessing AI, automation and data analytics to remove friction and enhance outcomes.
  • Talent Advisory: With one of the industry's largest in-house talent advisory teams, PeopleScout delivers fresh perspectives and innovative solutions to complex talent acquisition challenges.
  • Ultimate Scalability: PeopleScout's unique blend of insight, experience and action offers flexibility and scalability to support specialty, professional, volume and contingent hiring for organizations of all sizes.
  • Speed and Agility: Flexible solutions like PeopleScout's Accelerate™ and Amplifiers™ empower employers with the agility required to compete in today's talent market and address immediate hiring needs.

"We believe in the transformative power of connection to drive results, and our new brand promise reflects our commitment to forging stronger connections throughout the talent ecosystem to improve business outcomes," said Rick Betori, President of PeopleScout & EVP of TrueBlue. "By helping our clients 'Connect More,' we elevate employers' connections to the right talent, build sustainable talent programs and achieve their immediate and long-term workforce goals."

Discover how PeopleScout helps organizations "Connect More" with talent at the newly refreshed PeopleScout.com.

About PeopleScout

PeopleScout, a TrueBlue (NYSE: TBI) company, is a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organizations of all sizes. It connects clients with top talent through Recruitment Process Outsourcing (RPO), Managed Service Provider (MSP), Total Workforce Solutions, and talent and technology advisory services. PeopleScout is helping talent leaders harness the power of data, drive decisions and exceed expectations through tech-charged solutions founded on machine learning and AI. PeopleScout's legacy of service and partnership has led to consistent recognition as a leader by industry analysts. For more information, visit www.peoplescout.com.  

About TrueBlue

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2023, TrueBlue served 67,000 clients and connected approximately 464,000 people to work. Its PeopleReady segment offers on-demand, industrial staffing; PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries; and PeopleManagement offers contingent, on-site industrial staffing and commercial driver services. Learn more at www.trueblue.com. 

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SOURCE TrueBlue, Inc.

TrueBlue, Inc.

NYSE:TBI

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About TBI

trueblue (nyse: tbi) is a leading staffing, recruiting and workforce management company. the company fills individual positions on demand, staffs entire facilities, and manages outsourced recruiting processes and staffing vendor programs for a wide variety of clients. the company's specialized workforce solutions meet clients'​ needs for a reliable, efficient workforce, and it services a wide variety of industries including construction, energy, manufacturing, financial services, pharmaceuticals, transportation, aviation and energy. trueblue assigns as many as 100,000 people to work each day, drawing from a data base of hundreds of thousands of candidates, and places more than 250,000 people in permanent positions each year.