Scripps appoints Seth Walters to steer connected TV sales strategy
Rhea-AI Summary
The E.W. Scripps Company (NASDAQ: SSP) has appointed Seth Walters as head of CTV sales, bringing over a decade of streaming TV experience to drive revenue growth. Walters' background includes leadership roles in advanced advertising and partnerships with major studios and networks, positioning him to lead Scripps' go-to-market strategy and enhance revenue across premium brands.
Positive
- Seth Walters' extensive experience in streaming TV and advanced advertising will bolster Scripps' CTV sales strategy, driving long-term revenue growth.
- Walters' successful track record in establishing partnerships with major studios and networks indicates his ability to navigate the rapidly evolving CTV marketplace and monetize digital impressions.
- Scripps' appointment of Walters reflects their commitment to capitalizing on the explosive growth of the CTV industry and leveraging his strategic thinking and innovation to drive business opportunities.
Negative
- Potential challenges may arise as Walters transitions from his previous roles at LG Electronics and Roku to lead Scripps' CTV sales strategy, requiring effective adaptation to a new corporate environment and portfolio of premium brands.
News Market Reaction 1 Alert
On the day this news was published, SSP gained 4.32%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Walters will lead Scripps' digital go-to-market strategy and help drive long-term CTV revenue growth across Scripps' dynamic portfolio of premium brands including Scripps Sports, ION, Scripps News and local news.
His 20-plus-year career has spanned leadership roles in streaming TV and advanced advertising, helping streaming platforms and media agencies accelerate their CTV businesses. Most recently, Walters was the head of LG Channels in
Prior to LG, Walters served as vice president of demand partnerships at Roku and as president of Modi Media, GroupM's advanced TV agency. He began his career with Starcom MediaVest Group, where he worked with CPG brands like Procter & Gamble, Coca-Cola and Walmart on targeted advertising campaigns.
"Seth is a strategic thinker, innovator and disruptor with proven experience leading high-performing teams through industry transformation," said Brian Norris, Scripps' chief revenue officer. "As the CTV marketplace continues its explosive growth, Seth's experience building targeted consumer campaigns for blue chip brands, combined with his depth of advanced advertising knowledge, will help Scripps develop new opportunities to monetize the rapidly increasing digital impressions being driven to CTV platforms."
Walters has a Bachelor of Science from State University of
Media contact: Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com
Investor contact: Carolyn Micheli, The E.W. Scripps Company, (513) 977-3732, carolyn.micheli@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
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SOURCE The E.W. Scripps Company
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