Online Holiday Shopping Frenzy: Study Shows 1 in 3 Americans Tend to Take More Risks When Shopping Online During Holiday Season
A recent global study by NortonLifeLock reveals that 36% of Americans fell victim to holiday shopping scams, losing an average of $387. It highlights that 34% of American adults take more online shopping risks during the holiday season. Cybercriminals primarily exploit email (40%) and social media (38%). Despite 89% feeling confident shopping online, 43% are unsure about safe practices. Norton recommends checking seller ratings and avoiding suspicious links. The data, collected by The Harris Poll, reflects the heightened risks associated with online shopping during holidays.
- Norton 360 with LifeLock Select provides comprehensive protection against cyber threats.
- Norton Safe Web helps users identify unsafe links, promoting safer online shopping.
- 36% of Americans reported losses from online shopping scams averaging $387.
- A significant portion of consumers (43%) lack confidence in safe online shopping practices.
36 percent of Americans have fallen victim to holiday shopping scams.
TEMPE, Ariz. and PRAGUE, Nov. 1, 2022 /PRNewswire/ -- A global study from Norton, a consumer Cyber Safety brand1 of NortonLifeLock (NASDAQ: NLOK), sheds new light on the risks consumers will take this holiday shopping this season. According to the 2022 Norton Cyber Safety Insights Report: Special Release – Holiday, conducted online in August 2022 among 1,000 U.S. adults 18+ by The Harris Poll, one in three American adults (
The study found a staggering
"Now more than ever, many are willing to do whatever it takes online to save on big ticket holiday items, even if it puts them at risk," said Kevin Roundy, Researcher and Senior Technical Director, NortonLifeLock. "The past frenzy of lining up outside stores early to grab must-have holiday gifts has mostly moved online."
Roundy continues, "Inflation and cost-cutting has pushed more Americans to look for discounts, with three-quarters of U.S. adults (
Nearly 1 in 5 U.S. adults (
While most Americans (
- Checking ratings of online sellers
- Avoiding suspicious links from social media ads or unfamiliar emails using a virtual private network (VPN) when making online purchases on public or unsecured Wi-Fi.
Norton helps consumers shop safely online with products like Norton Safe Web, which enables users to check for unsafe hyperlinks with the Link Guard Feature. For those looking to take preventative steps to safeguard their connected devices, online privacy and identities, Norton provides all-in-one protection from cyber threats through Norton 360 with LifeLock Select.
To view the study's full results and accompanying visual assets, please visit the 2022 Norton Cyber Safety Insights Report: Special Release – Holiday press kit at https://newsroom.nortonlifelock.com/norton-cyber-safety-report.
The research was conducted online in the United States by The Harris Poll on behalf of NortonLifeLock among 1,000 adults aged 18+. The survey was conducted August 15 – September 1, 2022. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population.
Respondents for this survey were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 3.8 percentage points using a
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer Cyber Safety, protecting and empowering people to live their digital lives safely. We are the consumer's trusted ally in an increasingly complex and connected world. Learn more about how we're transforming Cyber Safety at NortonLifeLock.com.
1 No one can prevent all cybercrime or identity theft.
Jenna Torluemke | Erin Farkaly |
NortonLifeLock Inc. | Edelman for NortonLifeLock Inc. |
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SOURCE NortonLifeLock Inc.
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