Matchbox Launches New Mercedes-Benz Die-Cast Car to Celebrate the Reveal of the All-New Electric G-Class
Matchbox, in partnership with Mattel, Inc., has launched the new Mercedes-Benz G 580 with EQ Technology die-cast car to commemorate the reveal of the all-new electric G-Class. This premium model uses sustainable materials like recycled metal and ISCC-certified plastic, showcasing Matchbox's commitment to eco-friendly practices. The detailed replica is available in quantities, with a premium version released exclusively online and a Moving Parts Series version hitting retailers later this year.
Matchbox's collaboration with Mercedes-Benz highlights their dedication to offering realistic and sustainable die-cast car models.
The use of recycled metal and ISCC-certified plastic in the production of the Mercedes-Benz G 580 with EQ Technology showcases Matchbox's commitment to eco-friendly practices and sustainability.
The detailed 1:64 scale replica die-cast car features true-to-life details and premium packaging, appealing to car enthusiasts and collectors.
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Matchbox unveils the Matchbox Mercedes-Benz G 580 with EQ Technology premium die-cast car made with recycled metal and ISCC-certified plastic
Mattel's Matchbox® Mercedes-Benz G 580 with EQ Technology die-cast car. The new die-cast vehicle was created to celebrate the iconic Mercedes-Benz G-Class and the recent reveal of its all-new electric model. (Photo: Business Wire)
The Matchbox exclusive 1:64th scale replica die-cast features true to life details that embody the spirit of the iconic G-Class. The Matchbox Mercedes-Benz G 580 with EQ Technology comes in a beautiful MANUFAKTUR south seas blue magno with black interior. It’s made with
“We're thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” said Roberto Stanichi, Global Head of Vehicles at Mattel. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars.”
The Matchbox Mercedes-Benz all-new G-Class die-cast car expands upon Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. This initiative champions greener play experiences by integrating electric vehicles in its product range, aligning with its goal to achieve
“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars. We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community,” said Michael Knöller, Head of the Off-Road Vehicles division and CEO of Mercedes-Benz G GmbH.
Later in the year, the Matchbox Mercedes-Benz all-new electric G-Class die-cast car will also be available in Matchbox’s Moving Parts Series, which features a MANUFAKTUR classic grey non-metallic and movable doors that provide added authenticity, realism, and drive storytelling. All Moving Parts vehicles are made using recycled metal and a minimum of
The Matchbox Mercedes-Benz all-new electric G-Class premium version will be available in limited quantities exclusively at MattelCreations.com for
Visit mattel.com to learn more about Mattel’s sustainability goals or visit Matchbox to learn more about the brand’s sustainable efforts and products.
* Mass balance approach refers to the process of combining bio- or plant-based or recycled materials with conventional fossil materials during the production process, resulting in a final product that combines both recycled and fossil-based virgin materials. For more information visit here.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
The Mercedes-Benz Group®
The Mercedes-Benz Group AG (former Daimler AG) is one of the world's most successful automotive companies. With Mercedes-Benz AG, we are one of the leading global suppliers of high-end passenger cars and premium vans. Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services.
Sustainability News: MAT-SU
View source version on businesswire.com: https://www.businesswire.com/news/home/20240430517324/en/
Mattel Media Contacts:
Shawn Smith, shawn.smith@mattel.com
Rachel Roy, rachel.roy@mattel.com
Mercedes-Benz Media Contact:
Markus Nast, markus.nast@mercedes-benz.com
Source: Mattel, Inc.
