Welcome to our dedicated page for General Mills news (Ticker: $GIS), a resource for investors and traders seeking the latest updates and insights on General Mills stock.
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Wheaties™ celebrates sports and equality champion Billie Jean King by featuring her on their iconic orange box. King, a trailblazer on and off the tennis court, is a highly decorated tennis champion with numerous firsts to her name. Wheaties continues its tradition of honoring athletes who excel in sports and in the community. The brand also launches Wheaties Protein, a high-protein cereal, offering over 20g of protein per serving in two flavors. The -edition Billie Jean King Wheaties Box will be available nationwide for $6.19.
General Mills (NYSE: GIS) has completed the acquisition of Edgard & Cooper, a premium pet food brand in Europe. This move aligns with the company's Accelerate strategy to drive growth and shareholder returns. Edgard & Cooper, founded in 2016, is a rapidly growing brand with estimated 2023 sales exceeding €100 million. The acquisition strengthens General Mills' position in the pet food market and emphasizes sustainability.
General Mills' Wheaties brand introduces Wheaties Protein, offering more than 20g of protein per serving in two new flavors. This high-protein cereal is aimed at everyday athletes, expanding the legacy of the iconic brand. Wheaties Protein is designed to fuel individuals from various walks of life with a satisfying and versatile protein source.