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GameSquare's subsidiary, Stream Hatchet, has published its 2024 first quarter Live-Streaming Trends Report revealing a 10% increase in viewership to 8.2 billion hours watched. The report highlights the growth in live streaming post-pandemic normalization, with big players like Twitch and YouTube Gaming continuing to grow. New platforms like Chzzk and games like Palword have made significant impacts in the industry.
GameSquare Holdings (NASDAQ:GAME)(TSXV:GAME) and Dairy MAX have partnered to launch the UEFN World Building Map Campaign in Fortnite's Farm Tycoon, promoting a nutritional lifestyle for youth through engaging gameplay strategy. The campaign integrates real-world farm operations into the gaming environment, encouraging dietary education and celebrating individuality. Notable Fortnite influencers will drive engagement for this innovative experience, aiming to educate and entertain players while making a positive impact.