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Axalta to Acquire The CoverFlexx Group, a Leading Aftermarket Coatings Business Focused on Economy Customers in North America

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Axalta Coating Systems (AXTA) announced the acquisition of The CoverFlexx Group for $285 million, plus an additional $10 million earnout. The deal is expected to close in the third quarter, pending regulatory approval. The CoverFlexx Group focuses on aftermarket coatings for economy customers in North America, generating $78 million in revenue in 2023.

Positive
  • The acquisition of The CoverFlexx Group will expand Axalta's Refinish business portfolio, offering value-based solutions to customers.

  • The addition of established brands like Transtar® Autobody Technologies and Pro FormTM will enhance Axalta's product offerings and support business growth.

Negative
  • The $285 million cash consideration for the acquisition may impact Axalta's short-term liquidity and financial position.

  • Regulatory approval and other closing conditions could potentially delay the finalization of the deal, affecting the expected timeline for integration and synergies.

Insights

The acquisition of The CoverFlexx Group by Axalta Coating Systems represents a strategic expansion within the coatings industry, particularly in the automotive refinish and aftermarket segments. With a purchase price of $285 million and a potential add-on of $10 million, this move signals Axalta's investment into more price-sensitive market sectors. The CoverFlexx Group's revenue of $78 million in 2023 indicates a sizeable addition to Axalta's top line. Investors should note the potential for revenue synergies and cost-saving efficiencies post-acquisition, as Axalta may leverage The CoverFlexx Group's existing manufacturing capabilities. However, the investor should monitor the regulatory approval process and how effectively Axalta integrates this acquisition to sustain its anticipated growth trajectory.

Axalta's move to acquire The CoverFlexx Group allows them to tap into a customer base that is focused on economy rather than premium products. This fills a gap in Axalta's current product portfolio, which chiefly targets the mid to high-end market segments. The shifting dynamics in North America's automotive aftermarket—where consumers may be increasingly price-sensitive due to economic pressures—suggest that there could be a growing demand for such economy coatings. This strategy could also mitigate the risks associated with economic downturns by diversifying their offerings to appeal to a broader clientele. Investors should appreciate this strategic diversification which could stabilize earnings across economic cycles.

PHILADELPHIA, May 13, 2024 (GLOBE NEWSWIRE) -- Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced that it has entered into a definitive agreement to acquire The CoverFlexx Group from Transtar Holding Company for initial cash consideration of $285 million, plus an additional $10 million earnout based on the business’s 2024 performance. Closing is expected to occur in the third quarter and is subject to regulatory approval and other customary closing conditions.

The CoverFlexx Group manufactures and sells coatings for automotive refinish and aftermarket applications, focused on economy customers in North America. The business offers a wide range of primers, basecoats and clearcoats, as well as aerosols, fillers, bedliners, detailing products and paint shop accessories. Established brands of The CoverFlexx Group include Transtar® Autobody Technologies, Pro FormTM and Aftermkt ArmorTM products. The CoverFlexx Group had revenue of $78 million in 2023 with operations that include more than 120 employees and manufacturing and product development sites in Brighton, Michigan and Milton, Ontario.

“This acquisition aligns with our ongoing investment in Axalta’s Refinish business. We believe The CoverFlexx Group’s value-based solutions are an excellent complement to Axalta’s portfolio of offerings,” said Chris Villavarayan, Axalta’s Chief Executive Officer and President.

Troy Weaver, Axalta’s President, Global Refinish, added, “We are excited to have The CoverFlexx Group join the Axalta family. We expect the additional brands and capabilities will provide significant value to our customers and will further support the growth of our Refinish business.”

Cautionary Statement Concerning Forward-Looking Statements
This release may contain certain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 regarding Axalta and its subsidiaries, including the timing and expected benefits of Axalta's acquisition of The CoverFlexx Group. Axalta has identified some of these forward-looking statements with words such as “expected,” “expect,” “believe,” “will,” or other comparable or similar terminology. Forward-looking statements are based on management's expectations as well as estimates and assumptions prepared by management that, although they believe to be reasonable, are inherently uncertain. These statements may involve risks and uncertainties, including, but not limited to, the satisfaction of the closing conditions of the transaction, the parties' ability to consummate the transaction on the anticipated terms and schedule, and Axalta's ability to achieve the expected benefits of the transaction. Axalta undertakes no obligation to update or revise any of the forward-looking statements contained herein, whether as a result of new information, future events or otherwise.

About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful, and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity, and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us on FacebookLinkedIn and @axalta on X.

Investor Contact
Christopher Evans
D +1 484-724-4099
Christopher.Evans@axalta.com
Media Contact
Robert Donohoe
D +1 267-756-3803
Robert.Donohoe@axalta.com  

FAQ

What is the acquisition price for The CoverFlexx Group by Axalta?

The initial cash consideration for the acquisition is $285 million, with an additional $10 million earnout based on the business's 2024 performance.

What is the revenue generated by The CoverFlexx Group in 2023?

The CoverFlexx Group reported revenue of $78 million in 2023.

When is the expected closing of the acquisition deal between Axalta and The CoverFlexx Group?

The deal is expected to close in the third quarter, subject to regulatory approval and other closing conditions.

What type of coatings does The CoverFlexx Group focus on?

The CoverFlexx Group specializes in coatings for automotive refinish and aftermarket applications, with a focus on economy customers in North America.

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